【正文】 Model Innovation Marketing Innovation Channel Innovation Source : Arthur ? eBusiness Perspective ( eBusiness ?? ?? ) Channel Enhancement Value Chain Integration Convergence Industry Transformation ? ?? ??? ??? ?? ?? ? ?????? ??? ??? ?? ? ?? ?? ? ?? ?? ? ?????? WinWin?? ? ?? ?? ??? ?? ? ?? ? ???? ??? (? : ??? ) ? ?? ???? ?? , ?? ?? ??? ? ???? ? ???? ?? ?? : PwC ? eBusiness? ???? Channel Enhancement Value Chain Integration Convergence Industry Transformation ? ?? ??? ??? ?? ?? ? ?????? ??? ??? ?? ? ?? ?? ? ?? ?? ? ?????? WinWin?? ? ?? ?? ??? ?? ? ?? ? ???? ??? (? : ??? ) ? ?? ???? ?? , ?? ?? ??? ? ???? ? ???? ?? ?? : PwC ? eBusiness? ???? Channel Enhancement Value Chain Integration Convergence Industry Transformation ? ?? ??? ??? ?? ?? ? ?????? ??? ??? ?? ? ?? ?? ? ?? ?? ? ?????? WinWin?? ? ?? ?? ??? ?? ? ?? ? ???? ??? (? : ??? ) ? ?? ???? ?? , ?? ?? ??? ? ???? ? ???? ?? ?? : PwC ? eBusiness? ???? Diagram Add Your Title Add Your Text Add Your Text Add Your Text Add Your Text Add Your Text Diagram Add Your Title Add Your Text Add Your Text Add Your Text Add Your Text Add Your Text Himart 2. ????? ????? ??? ?? . ??? ?? ???? ??? ?? ?? ?? ?? ???? [ ?? ,??? ] ? ? ???? ??? ? Himart 2. ????? ????? ??? ?? . ??? ?? ???? ??? ?? ?? ?? ?? ???? [ ?? ,??? ] ? ? ???? ??? ? Himart 2. ????? ????? ??? ?? . ??? ?? ???? ??? ?? ?? ?? ?? ???? [ ?? ,??? ] ? ? ???? ??? ? Publish Interact Transact Integrate ? Customer Information Access ? HSE Communication ? Customer and Technical Support ? Supplier Relationship Management ? Electronic Order to Cash ? Electronic Procurement ? Supplier Bidding Selection ? Integrated Planning and Forecasting ? Integrated Plant Management ?? : ??? ??? ? eBusiness ?? ?? _Fulfill Demand Publish Interact Transact Integrate ? Customer Information Access ? HSE Communication ? Customer and Technical Support ? Supplier Relationship Management ? Electronic Order to Cash ? Electronic Procurement ? Supplier Bidding Selection ? Integrated Planning and Forecasting ? Integrated Plant Management ?? : ??? ??? ? eBusiness ?? ?? _Fulfill Demand Publish Interact Transact Integrate ? Customer Information Access ? HSE Communication ? Customer and Technical Support ? Supplier Relationship Management ? Electronic Order to Cash ? Electronic Procurement ? Supplier Bidding Selection ? Integrated Planning and Forecasting ? Integrated Plant Management ?? : ??? ??? ? eBusiness ?? ?? _Fulfill Demand ? Proposal Web Site ? System ??? Value 2023 2023 2023 2023 ? ? ???? ?? / ?? ? ??? ???? ? ??? ??? ? eBranding ??? ? ??? B2B / B2E ?? ??? ? Web ?? ?? ??? (EIP?? ) ? personalization(eCRM / DM ) ? ? EBiz ??? ???? ? ?? 1 2 3 ? ?? Branding Identity (Web CI) ? ????? Business?? ?? ? ???? / ??? ??? ?? (Site Concept?? ) ? ?? System Solutions ? ? ???? ?? / ?? ? ??? ???? ? ??? ??? ? eBranding ??? ? ??? B2B / B2E ?? ??? ? Web ?? ?? ??? (EIP?? ) ? personalization(eCRM / DM ) 2023 ? ? EBiz ??? ???? ? ?? 2023 2023 2023 ? Proposal Web Site ? System ??? 1 2 3 ? ?? Branding Identity (Web CI) ? ????? Business?? ?? ? ???? / ??? ??? ?? (Site Concept?? ) ? ?? System Solutions Value ? ? ???? ?? / ?? ? ??? ???? ? ??? ??? ? eBranding ??? ? ??? B2B / B2E ?? ??? ? Web ?? ?? ??? (EIP?? ) ? personalization(eCRM / DM )