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nel preferences Facebook in multiple languages European epetition Engagement via Twitter Crosslanguage munication through photography Engaging through partners Patient groups equipped to use social media channels to support strategy Flexible implementation options allow individual groups to support preferred channels Collaborative awarenessraising adds value for each partner 9 European patient groups equipped Key steps Plan for engagement – it?s happening already Seek out opportunities Don?t ignore the challenges Ask the difficult questions Collaborate with colleagues Research discover what your customers stakeholders are doing online Daniel Ghinn Director of Digital Engagement Creation Healthcare Twitter: EngagementStrat ? 靜夜四無鄰,荒居舊業(yè)貧。Social media: Developing a strategy for pharma Daniel Ghinn Director of Digital Engagement Creation Healthcare The views and opinions expressed in the following PowerPoint slides are those of the individual presenter and should not be attributed to Drug Information Association, Inc. (“DIA”), its directors, officers, employees, volunteers, members, chapters, councils, Special Interest Area Communities or affiliates, or any anization with which the presenter is employed or affiliated. These PowerPoint slides are the intellectual property of the individual presenter and are protected under the copyright laws of the United States of America and other