營銷管理ch17-零售與直銷(完整版)
【正文】 Other Types of Nonstore Retailing ? Franchising ? Strategic Issues in Retailing 3 Copyright 169。 Houghton Mifflin Company. All rights reserved. Major Types of Retail Stores (cont’d) ? GeneralMerchandise Retailers (cont’d) – Hypermarkets ? Stores that bine supermarket and discount shopping in one location – Warehouse clubs ? Largescale, membersonly establishments that bine features of cashandcarry wholesaling with discount retailing 8 Copyright 169。 Houghton Mifflin Company. All rights reserved. Other Types of Nonstore Retailing ? Direct Selling – The marketing of products to ultimate consumers through facetoface sales presentations at home or in the workplace ? Party plans: hosting groups to view a product demonstration and encouraging participants to purchase the products – Benefits ? Personal attention to customer ? Convenience of time and place of presentation – Limitations ? High costs make it the most expensive form of selling ? Negative consumer view of direct selling 16 Copyright 169。 Houghton Mifflin Company. All rights reserved. Strategic Issues in Retailing (cont’d) ? Traditional Shopping Centers – Neighborhood shopping centers ? Usually consist of several small convenience and specialty stores. – Community shopping centers ? Include one or more department stores (anchors), some specialty stores, and convenience stores. – Regional shopping centers ? Have the largest department stores, the widest product mix, and the deepest product lines of all shopping centers. 24 Copyright 169。 1984 by Houghton Mifflin Company. Used by permission. 29 Copyright 169。 2023年 1月 30日星期一 下午 4時(shí) 34分 42秒 16:34: ? 1比不了得就不比，得不到的就不要。 16:34:4216:34:4216:34Monday, January 30, 2023 ? 1不知香積寺，數(shù)里入云峰。 16:34:4216:34:4216:341/30/2023 4:34:42 PM ? 1越是沒有本領(lǐng)的就越加自命不凡。 下午 4時(shí) 34分 42秒 下午 4時(shí) 34分 16:34: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感謝您的下載觀看 專家告訴 。 16:34:4216:34:4216:34Monday, January 30, 2023 ? 1知人者智，自知者明。 2023年 1月 30日星期一 下午 4時(shí) 34分 42秒 16:34: ? 1楚塞三湘接，荊門九派通。 2023年 1月 下午 4時(shí) 34分 :34January 30, 2023 ? 1行動(dòng)出成果，工作出財(cái)富。 Houghton Mifflin Company. All rights reserved. ? 靜夜四無鄰，荒居舊業(yè)貧。 lease space to retailers running retail stores out of warehouse bays – Nonanchored malls ? Do not have traditional department store anchors。 Houghton Mifflin Company. All rights reserved. Franchising ? Franchising – An arrangement in which a supplier (franchiser) grants a dealer (franchisee) the right to sell products in exchange for some type of consideration ? Franchiser furnishes equipment, buildings, management k
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