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【正文】 e orders by mail, telephone, or the Inter ? Consumer advantages are efficiency and convenience ? Marketer advantages are lower location, facility, selling, and operating costs. ? Disadvantages are inflexibility and limited selection and local service availability. 13 Copyright 169。 Houghton Mifflin Company. All rights reserved. Other Types of Nonstore Retailing (cont’d) ? Automatic Vending – The use of machines to dispense products – Can include items such as candy, chewing gum, soft drinks, cigarettes, newspapers, and coffee ? Advantages: small amount of space needed and no sales personnel ? Disadvantages: high costs of equipment and frequent servicing 17 Copyright 169。 Houghton Mifflin Company. All rights reserved. Major Types of Retail Franchises ? Manufacturer Authorization – Product producer licenses retailers to sell its brand name product(s) ? Distributor Authorization – Product producer licenses distributors to sell its brand name product to retailers ? Producer Authorization – Franchiser supplies brand names, production techniques, or other services to franchisee while maintaining development and control of marketing strategies 21 Copyright 169。 Houghton Mifflin Company. All rights reserved. Strategic Issues in Retailing (cont’d) ? Nontraditional Shopping Centers – Factory outlet malls ? Feature discount and factory outlet stores carrying traditional brand name products – Miniwarehouse mall ? Loosely planned。 Houghton Mifflin Company. All rights reserved. Strategic Issues in Retailing (cont’d) ? Scrambled Merchandising – The addition of unrelated products and product lines to an existing product mix, particularly fastmoving items that can be sold in volume – Intent of scrambled merchandising ? Convert stores into onestop shopping centers ? Generate more customer traffic ? Realize higher profit margins ? Increase impulse purchases 27 Copyright 169。 Houghton Mifflin Company. All rights reserved. After reviewing this chapter you should: ? Understand the purpose and function of retailers in the marketing channel. ? Be able to identify the major types of retailers. ? Recognize the various forms of nonstore retailing. ? Have examined the major types of franchising and the strengths and weaknesses of franchising. ? Have explored strategic issues in retailing. 30 Copyright 169。 :34:4216:34Jan2330Jan23 ? 1故人江海別，幾度隔山川。 。 , January 30, 2023 ? 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒有。 :34:4216:34:42January 30, 2023 ? 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 1月 30日星期一 4時(shí) 34分 42秒 16:34:4230 January 2023 ? 1空山新雨后，天氣晚來秋。 :34:4216:34Jan2330Jan23 ? 1越是無能的人，越喜歡挑剔別人的錯(cuò)兒。 2023年 1月 30日星期一 下午 4時(shí) 34分 42秒 16:34: ? 1最具挑戰(zhàn)性的挑戰(zhàn)莫過于
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