【正文】 .............................................4 網(wǎng)站板塊 .................................................................................................................................42 .市場分析 ........................................................................................................................6 市場形式分析 ........................................................................................................................6 STP 分析 ..................................................................................................................................6 市場細分 .................................................................................................................................6 目標市場分析 ........................................................................................................................6 .................................................................................................................................9 SWOT 分析 .............................................................................................................................9 創(chuàng)業(yè)機會分析 ........................................................................................................................9 團隊優(yōu)勢分析 .........................................................................................................................9 外界威脅分析 ......................................................................................................................11 團隊劣勢分析 ......................................................................................................................11 市場前景預測 ......................................................................................................................12 ................................................................................................................13 網(wǎng)站構(gòu)架的搭建 ..................................................................................................................13 網(wǎng)站頁面展示： ...................................................................................................................14 公共板塊內(nèi)容規(guī)劃（分板塊概述） ...................................................................................14 公共板塊之 “作品展示 ”...................................................................................................14 公共板塊之 “微視頻定制預訂 /制作 ”..............................................................................15 公共板塊之 “微視頻論壇專區(qū) ”.......................................................................................15 公共板塊之 “微視頻制作課堂 ”.......................................................................................15 公共板塊之 “活動專區(qū) ”...................................................................................................15 可選板塊內(nèi)容規(guī)劃（微計劃） ..........................................................................................16 .......................................................................................................................17 市場策劃 ............................................................................................................................17 市場調(diào)研 ............................................................................................................................17 市場定位 ............................................................................................................................18 市場計劃 ............................................................................................................................18 市場開發(fā)策略 ....................................................................................................................19 品牌策略 ............................................................................................................................20 營銷組合 ............................................................................................................................20 產(chǎn)品策略 ............................................................................................................................20 定價策略 ............................................................................................................................22 渠道策略 ............................................................................................................................222 / 55 促銷策略 ..............................................................................................................................22 銷售促進活動方案 ...............................................................................................................23 .......................................................................................................................25 公司名稱 ..............................................................................................................................25 公司介紹 ..............................................................................................................................25 愿景陳述 ..............................................................................................................................26 發(fā)展規(guī)劃 ..............................................................................................................................27 短期目標 ...............................................................................................................................27 中期目標 ...............................................................................................................................28 遠期目標 ...............................................................................................................................28 企業(yè)文化 ..............................................................................................................................29 公司管理團隊介紹 ..............................................................................................................30 公司