businessintelligencetrends商業(yè)智慧趨勢(shì)(完整版)
【正文】 iness and Enterprise Social Networks ? Survey shows that bestinclass panies use blogs and wikis for the following applications: – Project collaboration and munication (63%) – Process and procedure document (63%) – FAQs (61%) – Elearning and training (46%) – Forums for new ideas (41%) – Corporatespecific dynamic glossary and terminology (38%) – Collaboration with customers (24%) 27 Source: Turban et al. (2022), Decision Support and Business Intelligence Systems The Benefits of BI ? The ability to provide accurate information when needed, including a realtime view of the corporate performance and its parts ? A survey by Thompson (2022) – Faster, more accurate reporting (81%) – Improved decision making (78%) – Improved customer service (56%) – Increased revenue (49%) Source: Turban et al. (2022), Decision Support and Business Intelligence Systems 28 Summary ? This course introduces the fundamental concepts and technology of business intelligence. It introduces a managerial approach to understanding business intelligence trends. ? Topics include – Introduction to Business Intelligence , – Management Decision Support System and Business Intelligence, – Business Performance Management, – Data Warehousing, – Data Mining for Business Intelligence, – Case Study of Data Mining, – Text and Web Mining, – Opinion Mining and Sentiment Analysis, – Business Intelligence Implementation and Trends. 29 Contact Information 戴敏育 博士 (MinYuh Day, .) 專任助理教授 淡江大學(xué) 資訊管理學(xué)系 電話： 0226215656 2347 傳真： 0226209737 研究室： i716 (覺生綜合大樓 ) 地址： 25137 新北市淡水區(qū)英專路 151號(hào) Email： 網(wǎng)址： 30 。 5 Objective ? Students will be able to understand and apply the fundamental concepts and technology of business intelligence trends. ? Students will be able to conduct information systems research in the context of business intelligence trends. 6 週次 日期 內(nèi)容（ Subject/Topics） 1 102/02/18 商業(yè)智慧趨勢(shì)課程介紹 (Course Orientation for Business Intelligence Trends) 2 102/02/25 管理決策支援系統(tǒng)與商業(yè)智慧 (Management Decision Support System and Business Intelligence) 3 102/03/04 企業(yè)績(jī)效管理 (Business Performance Management) 4 102/03/11 資料倉儲(chǔ) (Data Warehousing) 5 102/03/18 商業(yè)智慧的資料探勘 (Data Mining for Business Intelligence) 6 102/03/25 商業(yè)智慧的資料探勘 (Data Mining for Business Intelligence) 7 102/04/01 教學(xué)行政觀摩日 (O
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