businessintelligencetrends商業(yè)智慧趨勢(文件)
【正文】 R e p o r t i n gA p p l i c a t i o n s( V i s u a l i z a t i o n )D a t a m a r t( E n g i n e e r i n g )D a t a m a r t( M a r k e t i n g )D a t a m a r t( F i n a n c e )D a t a m a r t( . . . )A c c e s sN o d a t a m a r t s o p t i o nSource: Turban et al. (2022), Decision Support and Business Intelligence Systems 19 A Taxonomy for Data Mining Tasks D a t a M i n i n gP r e d i c t i o nC l a s s i f i c a t i o nR e g r e s s i o nC l u s t e r i n gA s s o c i a t i o nL i n k a n a l y s i sS e q u e n c e a n a l y s i sL e a r n i n g M e t h o d P o p u l a r A l g o r i t h m sS u p e r v i s e dS u p e r v i s e dS u p e r v i s e dU n s u p e r v i s e dU n s u p e r v i s e dU n s u p e r v i s e dU n s u p e r v i s e dD e c i s i o n t r e e s , A N N / M L P , S V M , R o u g h s e t s , G e n e t i c A l g o r i t h m s L i n e a r / N o n l i n e a r R e g r e s s i o n , R e g r e s s i o n t r e e s , A N N / M L P , S V ME x p e c t a t i o n M a x i m i z a t i o n , A p r i o r y A l g o r i t h m , G r a p h b a s e d M a t c h i n gA p r i o r y A l g o r i t h m , F P G r o w t h t e c h n i q u eK m e a n s , A N N / S O MO u t l i e r a n a l y s i s U n s u p e r v i s e d K m e a n s , E x p e c t a t i o n M a x i m i z a t i o n ( E M )A p r i o r y , O n e R , Z e r o R , E c l a t C l a s s i f i c a t i o n a n d R e g r e s s i o n T r e e s , A N N , S V M , G e n e t i c A l g o r i t h m sSource: Turban et al. (2022), Decision Support and Business Intelligence Systems 20 Social Network Analysis 21 Source: Mining the Social Web: Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media Sites 22 Source: Web Mining Success Stories ? , , , … ? Website Optimization Ecosystem W e b A n a l y t i c s V o i c e o f C u s t o m e r C u s t o m e r E x p e r i e n c e M a n a g e m e n t C u s t o m e r I n t e r a c t i o n o n t h e W e bA n a l y s i s o f I n t e r a c t i o n sK n o w l e d g e a b o u t t h e H o l i s t i c V i e w o f t h e C u s t o m e rSource: Turban et al. (2022), Decision Support and Business Intelligence Systems 23 A ClosedLoop Process to Optimize Business Performance ? Process Steps 1. Strategize 2. Plan 3. Monitor/analyze 4. Act/adjust Each with its own proce
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