【正文】 llustrates digital technology’s role in gaining and maintaining a petitive advantage. Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems 169。 2022 by Prentice Hall STUDENT LEARNING OBJECTIVES Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems ? How does Porter’s petitive forces model help panies develop petitive strategies using information systems? ? How do the value chain and value web models help businesses identify opportunities for strategic information system applications? ? How do information systems help businesses use synergies, core petencies, and workbased strategies to achieve petitive advantage? 169。 2022 by Prentice Hall : An Inter Giant FineTunes Its Strategy ? Problem: Taking advantage of opportunities from new technology, staying ahead of power petitors. ? Solutions: Set up warehouse and distribution chain to sell on the Web and reduce costs. ? Partnerships with other businesses, online storefront, and Webbased digital services provide emerce services to other businesses and increase sales. ? Demonstrates IT’s role in innovating and refining a business model. ? Illustrates digital technology’s role in gaining and maintaining a petitive advantage. Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems 169。 2022 by Prentice Hall Using Information Systems to Achieve Competitive Advantage Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems On the Dell Inc. Web site, customers can select the options they want and order their puter custom built to these specifications. Dell’s assembletoorder system is a major source of petitive advantage. 169。 169。 2022 by Prentice Hall ? Highlights specific activities in a business where petitive strategies can best be applied and where information systems are likely to have a strategic impact ? Primary activities ? Support activities ? Benchmarking ? Best practices The Business Value Chain Model Using Information Systems to Achieve Competitive Advantage Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems 169。 2022 by Prentice Hall ? Prior to Inter, peting globally was only option for huge firms able to afford factories, warehouses, and distribution centers abroad ? The Inter drastically reduces costs of operating globally ? Globalization benefits ? Scale economies and resource cost reduction ? Higher utilization rates, fixed capital costs, and lower cost per unit of production ? Speeding time to market The Inter and Globalization Competing on a Global Scale Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems 169。 六西格瑪（ SixSigma）是在九十年代中期開始從一種全面質(zhì)量管理方法演變成為一個(gè)高度有效的企業(yè)流程設(shè)計(jì)、改善和優(yōu)化技術(shù)，并提供了一系列同等地適用于設(shè)計(jì)、生產(chǎn)和服務(wù)的新產(chǎn)品開發(fā)工具。 總的來說，基準(zhǔn)化分析法 (Benchmarking)就是對企業(yè)所有能衡量的東西給出一個(gè)參考值， benchmarking可以是一種管理體系、學(xué)習(xí)過程，它更著重于流程的研究分析。 2022 by Prentice Hall Redesigning Mortgage Processing in the United States Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems Figure 36D Competing on Business Processes 。 2022 by Prentice Hall Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems Computeraided design (CAD) systems improve the quality and precision of product design by performing much of the design and testing work on the puter. Competing on Quality and Design 169。六西格瑪逐步發(fā)展成為以顧客為主體來確定企業(yè)戰(zhàn)略目標(biāo)和產(chǎn)品開發(fā)設(shè)計(jì)的標(biāo)尺，追求持續(xù)進(jìn)步的一種質(zhì)量管理哲學(xué)。 2022 by Prentice Hall Global Business and System Strategies Competing on a Global Scale ? Domestic exporters ? Heavy centralization of corporate activities in home country ? Multinationals ? Concentrates financial management at central home base while decentralizing production, sales, and marketing to other countries ? Franchisers ? Product created, designed, financed, and initially produced in home country but rely on foreign units for further production, marketing, and human resources ? Transnationals ? Regional (not national) headquarters and perhaps world headquarters。 2022 by Prentice Hall ? A firm’s value chain is linked to the value chains of its suppliers, distributors, and customers ? A value web is a collection of independent firms that use information technology to coordinate their value chains to produce a product collectively ? Value webs are flexible and adapt to changes in supply and demand Extending the Value Chain: The Value Web Using Information Systems to Achieve Competitive Advantage Essentials of Business Information Systems Chapter 3 Achieving Competit