【正文】 th Information Systems 169。 2022 by Prentice Hall Apple’s iTunes: Music’s New Gatekeeper Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems 169。 2022 by Prentice Hall Apple’s iTunes: Music’s New Gatekeeper ? Partnerships with artists and recording labels allow iTunes to supply exclusive content in return for driving sales and increasing popularity. ? Illustrates digital technology’s role in gaining and maintaining a petitive advantage. Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems 169。 2022 by Prentice Hall 3 Chapter Achieving Competitive Advantage with Information Systems 169。 2022 by Prentice Hall STUDENT LEARNING OBJECTIVES Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems ? How does Porter’s petitive forces model help panies develop petitive strategies using information systems? ? How do the value chain and value web models help businesses identify opportunities for strategic information system applications? ? How do information systems help businesses use synergies, core petencies, and workbased strategies to achieve petitive advantage? 169。 2022 by Prentice Hall ? Disruptive technologies: – Technologies with disruptive impact on industries and businesses, rendering existing products, services and business models obsolete, .: ? Personal puters ? World Wide Web ? Inter music services 169。 2022 by Prentice Hall : An Inter Giant FineTunes Its Strategy ? Problem: Taking advantage of opportunities from new technology, staying ahead of power petitors. ? Solutions: Set up warehouse and distribution chain to sell on the Web and reduce costs. ? Partnerships with other businesses, online storefront, and Webbased digital services provide emerce services to other businesses and increase sales. ? Demonstrates IT’s role in innovating and refining a business model. ? Illustrates digital technology’s role in gaining and maintaining a petitive advantage. Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems 169。 2022 by Prentice Hall Information System Strategies for Dealing with Competitive Forces ? Basic strategy: Align IT with business objectives – 75% of businesses fail to align their IT with their business objectives, leading to lower profitability – To align IT: ? Identify business goals and strategies ? Break strategic goals into concrete activities and processes ? Identify metrics for measuring progress ? Determine how IT can help achieve business goals ? Measure actual performance Using Information Systems to Achieve Competitive Advantage Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems 169。 2022 by Prentice Hall Using Information Systems to Achieve Competitive Advantage Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems On the Dell Inc. Web site, customers can select the options they want and order their puter custom built to these specifications. Dell’s assembletoorder system is a major source of petitive advantage. 169。 2022 by Prentice Hall 長尾理論是網(wǎng)絡(luò)時(shí)代興起的一種新理論，尾理論認(rèn)為，由于成本和效率的因素，過去人們只能關(guān)注重要的人或重要的事，如果用正態(tài)分布曲線來描繪這些人或事，人們只能關(guān)注曲線的“頭部”，而將處于曲線“尾部”、需要更多的精力和成本才能關(guān)注到的大多數(shù)人或事忽略。 169。 2022 by Prentice Hall Information System Strategies for Dealing with Competitive Forces ? Some panies pursue several strategies at same time – Dell emphasizes low cost plus customization of products – Parker Hannifin offers products with unique features but petes on price ? Successfully using IS to achieve petitive advantage requires precise coordination of technology, anizations, and people Using Information Systems to Achieve Competitive Advantage Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems 169。 2022 by Prentice Hall ? Highlights specific activities in a business where petitive strategies can best be applied and where information systems are likely to have a strategic impact ? Primary activities ? Support activities ? Benchmarking ? Best practices The Business Value Chain Model Using Information Systems to Achieve Competitive Advantage Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems 169。 2022 by Prentice Hall ? Synergies ? When output of some units can be used as inputs to other units ? When two firms can pool markets and expertise (. recent bank mergers) ? Lower costs and generate profits ? Enabled by information systems that ties together disparate units so they act as whole Synergies, Core Comp