酒店市場(chǎng)營(yíng)銷部一周工作總結(jié)(完整版)
【正文】 As the Jiuzhaijou area is still very much a leisure market, with a little business from corporate meetings. We need to work very close with travel agents to achieve our business target. And provide full support to the familiarization groups from overseas agents. 旅游依然是九寨溝居主導(dǎo)地位的市場(chǎng)，附帶少部分的商務(wù)公司會(huì)議。 崔志娟、 蔡曦、王琳 、蔣學(xué)紅、楊佳 3 月 Most of travel agents dealing with overseas groups accepted our rates in peak season. 大部分主推外賓市場(chǎng)的旅行社均已接受 我 九寨區(qū)三 家 酒店的旺季價(jià)格。且此考察團(tuán)在成都段將 計(jì)劃 入住世紀(jì)城假日酒店 ，如果趕得及開業(yè)的話 。 Marketing Weekly Report (March 18) 市場(chǎng)營(yíng)銷部一周工作總結(jié) (3 月 18 日 ) 2． Advertising Plan 廣告宣傳 Media brief with agency, consider inflight magazine on flights to Chengdu and Chongqing. 與廣告代理商聯(lián)系 ，在九寨溝的宣傳上 重點(diǎn) 考慮飛往成都 ，重慶 的機(jī)上雜志 。 Press Releases 公關(guān)活動(dòng)與新聞發(fā)布 Media database to be established 建立媒體資料 JC Done Contact with owning pany’s press center for future cooperation, eg, news release on their newspaper, magazine and website 與業(yè)主方新聞中心聯(lián)系今后的合作 ,如在他們的報(bào)紙 ,雜志和網(wǎng)站上做宣傳 (Confirmed owner profile with them on 17 Mar) JW/JC Done. Contact with agency of the web celebrity Tianxian MM and invite her as Image Ambassador of HI Jiuzhai Jarpo/Express By Holiday Inn Jiuzhai Jarpo. 與天仙妹妹經(jīng)紀(jì)人聯(lián)系邀請(qǐng)其作為甲蕃古城形象代言人 (Proposal was sent to her agencyLang Ge) JW/JC 16 Mar Opening press release to be sent to all possible channels, eg, sister hotels, domestic and overseas market, local market etc. 通過各種可能的渠道發(fā)布開業(yè)信息 ,如兄弟酒店 ,國內(nèi)外市場(chǎng)和當(dāng)?shù)厥袌?chǎng) JC To be sent out one month prior to the opening 4． Giveaway 紀(jì)念禮品 (3 local suppliers were contacted and the first batch of samples to be presented) JW/JC 21 Mar， 2020 Sales amp。 已安排免費(fèi)用房，屆時(shí)與酒店溝通，做好此次接待。 崔志娟 3 月 Some agents handling domestic travel expressed their concerns on secure rooms in peak season as their lead time is very short to finalize trip. 部分主作內(nèi)賓團(tuán)隊(duì)的旅行社，如四川蓉泰旅行社對(duì)淡季沖量有信心，但要在 7 月 15 日前預(yù)定旺季用房且付定金 有 困難 。而且要 對(duì)海外 考察團(tuán) 進(jìn)行全方面 的 支持。 通過這類公司 了解各大企業(yè)會(huì)議類型及時(shí)間 Collect meeting information of corporate accounts in Shanghai 上海外資企業(yè)及大
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