酒店市場(chǎng)營銷部一周工作總結(jié)-免費(fèi)閱讀
【正文】 JW 15 Mar Develop campaign and media schedule with agency 與代理商聯(lián)系活動(dòng)和媒體宣傳進(jìn)度 JW 23 Mar Banner + billboard at the site of Century City for Holiday Inn and InterCon. 制作成都世紀(jì)城假日酒店和洲際酒店的路邊旗和廣告牌 (Creative designs were done and approved by IHG. CD passed to owner’s Exhibition Ad. Co for production.) JW/JC Received CDs on 17 Mar 3． Public Relations Activities amp。 崔志娟 3 月 13 日 The fam group of Chengdu Everbright Huanqiu Branch will stay in Paradise from 23 Mar to 25 Mar. 成都光大國旅環(huán)球分社 在臺(tái)灣的各新、老客戶負(fù)責(zé)人 10 人考察團(tuán) 于 23/3－ 25/3 入住九寨天堂 。 The most of the major clients agree with our new policies of room allotment, and showed strong interest to promote Holiday Inn. 多數(shù)大客戶贊成 旺季用房資源分配辦法 ，特別對(duì)假日酒店的分配辦法感興趣，如新東方國旅、招商國旅均決定主推假日酒店和假日快捷酒店。因此，九寨溝的生意操作與旅行社是相互依存的關(guān)系。 Shanghai Market上海市場(chǎng) Activity 活動(dòng) Action by 執(zhí)行人 Time 時(shí)間 Shanghai Convention Company Database Administration上海公關(guān)商務(wù)公司整理 1. Organize past Shanghai convention pany list 整理上海公關(guān) 商務(wù) 公司名稱，電話，傳真，主要客戶及以往案例 Eric Liu 劉楓 End of March 2. Send the hotel information and latest development information to the convention panies.根據(jù)整理名單聯(lián)系各公關(guān)公司，提供較為詳細(xì)的酒 店 各 方面資料 Shanghai is the most developed area of china. Most of foreign enterprises and civil panies are using convention panies or agents to anize meetings for them. 上海作為中國較發(fā)達(dá)的經(jīng)濟(jì)區(qū)域外資，民營品牌 大多委托 眾多公關(guān)公司作為其主要的活動(dòng)承辦商 。所有會(huì)議均要求以協(xié)議形式最后敲定。 地域 性競(jìng)爭(zhēng)分析 Analyze the meeting market of different destinations, such as Sanya, Lijiang etc. Develop SWOT analysis for Jiuzhaigou 九寨溝景區(qū)會(huì)議潛力分析，與其他景區(qū)的優(yōu)劣勢(shì)分析。 2. To encourage agents to send us more business in low season, the room allotment of Jiuzhai Paradise and Holiday Inn for peak season will depends on the amount of business of low season we got from agents. 為鼓勵(lì)和刺激淡季生意， 出臺(tái)關(guān)于九寨天堂洲際大飯店和甲蕃古城假日酒店的 ―旺季用房資源分配辦法 ‖ Sales amp。 3 月 17 日 2． Arrangements of familiarization groups of agents 對(duì)旅游 考察團(tuán) 進(jìn)行全方面 的 支持 The fam group of WanYou Travel Service did site inspection for their meetings in July for
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