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前應(yīng)做好的各項(xiàng)準(zhǔn)備工作,并掌握建立貿(mào)易關(guān)系的一般途徑 ? 教學(xué)重點(diǎn): 學(xué)會(huì)利用所有一切渠道尋找客戶 ? 教學(xué)難點(diǎn): 建交函的寫作格式 ? 進(jìn)出口貿(mào)易中尋找客戶的渠道有哪些? ? 與客戶聯(lián)絡(luò)可以有哪些方式? ? 進(jìn)出口業(yè)務(wù)英語函電,包括 信函、電報(bào)、電傳、傳真及電子郵件, 是當(dāng)今國際間貨物買賣磋商的主要載體。 Peterson有限公司擬購買山地車,并想在中國內(nèi)地尋求與其建立長期合作關(guān)系的客戶。當(dāng)然,附上目錄、報(bào)價(jià)單或另寄樣品供對方參考也是公司經(jīng)常采取的做法。 Co. 556 Eastcheap London, . 3, England : Import Dept. Sirs, Products 收信人名稱和地址 具體收信人 稱呼 事由 5. We thank you for your enquiry of 5 November. In pliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference. All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest. We await your early favorable reply. 6. Yours truly, 7. China National Cereals, Oils and Foodstuffs Imp amp。 ? Your ments on our products or any information on your markets demand will be really appreciated. ? We are looking forward to your specific enquiries. 商務(wù)英語書信格式 (一)信頭 ( Heading) (二)信內(nèi)地址 ( Inside Address) (三)稱呼 ( Salutation) (四)正文 (body) (五)結(jié)尾套語 (Complimentary Close) (六)簽署 (Signature) National Cereals, Oils and Foodstuffs Imp amp。P公司溝通。 國際商學(xué)系 徐艷琴 郵箱: 出口貿(mào)易模擬和操作 課堂要求 ; 30%(考勤、作業(yè)),考試