競爭對手分析工具培訓(完整版)
【正文】 vals Likely to Make Next? ? A firm’s own best strategic moves are affected by – Current strategies of petitors – Actions petitors are likely to take next ? Profiling key rivals involves studying – Current position in industry – Strategic objectives – Basic petitive approaches 2021/11/12 9 Competitor Analysis ? Successful strategists take great pains in scouting petitors – Understanding their strategies – Watching their actions – Evaluating their vulnerability to driving forces and petitive pressures – Sizing up their resource strengths and weaknesses and their capabilities – Trying to anticipate rivals’ next moves 2021/11/12 10 Predicting Moves of Rivals ? Predicting rivals’ next moves involves – Analyzing their current petitive positions – Examining public pronouncements
教學課件相關推薦
鄂ICP備17016276號-1