159品牌轉(zhuǎn)換模型(完整版)
【正文】 0 . 5 20 . 5 40 . 5 60 . 5 81 4 7 10 13 16 19 22 25 28 31 34B a t c hProbability of preference0 . 511 . 522 . 533 . 5SweetnessP r o b a b i l i t y o f p r e f e r e n ce S w e e t n e ssOutput Perceptual Map A r o m a : C o c o aF l a v o r : C o c o aA f t e r t a s t e : M o u t h c o a tT e x t u r e : C r e a m yF l a v o r : S w e e tA r o m a : D a i r y / M i l k yA f t e r t a s t e : B i t t e rF l a v o r : C o f f e eA r o m a : R o a s t e dA f t e r t a s t e : A s t r i n g e n tA r o m a : M a l t / C e r e a lA f t e r t a s t e : S o y2 6 t h2 9 t h2 4 t h2 7 t h15%77%2 D Fi t = 9 2 % 169。 Feasibility Evaluation Tracking Maturity INFORMATION ?Consumer evaluation HEDONIC liking, purchase intent ? Intensity data by trained or consumer panels ? “Just right” data by consumer panels PERCEPTION attribute data ? Laboratory analysis ANALYTICAL chemical
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