【正文】 he chain, research’s purpose and aclet’s mode of respectively objecte discourse actle’s procurement sesytem, marketing system, information management systems, logistics and distribution systems, personnel service management systema, evaluate the system’s advantages and problems of a prehensive in operation. Finally according to the problems of operating put up some effective ideas, such as the development of wellplanned purchases, brand strategy, the establishment of information flow chain, strengthen the logistics distribution center and build a high performance service management talent, hoping to help to actle for it development. Keywords: Operation System 。 Chain Management。 3 經營方式概述 11 加強物流配送中心建設 連鎖經營一般來說分 為三種形式即特許連鎖、正規(guī)連鎖、自由連鎖。近幾年來愛特的 銷售逐年遞增， 員 工收入 持續(xù) 穩(wěn)步增長，各項經濟指標 的 完成 情況 在 衡水 市同行業(yè) 中 位居前列。 衡水愛特的信息管理系統(tǒng) 愛特在日常的經營中，有大量的商品和資金需要被分析管理，依靠建立起來的信息系統(tǒng)來實現(xiàn)，通過信息系統(tǒng)對采購、銷售、物流及員工進行信息化管理，加快辦事效率，愛特信息管理系統(tǒng)使采用銷售實時管理系統(tǒng) (POS)， POS 系統(tǒng)不僅提高收銀速度，而且能夠快速、準確的將所銷售的產品信息傳輸?shù)接嬎銠C進行處理，而且能隨時掌握暢銷或滯銷商品的信息，從而及時調整經營商品采購情況，與供應商及時進行協(xié)商，通過調查可以采購滯銷品的替代品，引進與暢銷品相關的新產品，達到 降低采購風險、減少庫存、擴大銷售、提高商品的周轉率的目的。 衡水愛特的人力資源管理體系 愛特開業(yè)以來，秉承 “ 開拓 創(chuàng)新，誠信待客，團結友善，追求完美 ” 的企業(yè)精神；奉行 “ 用笑去溝通，用情去服務，用愛去奉獻 ” 的服務宗旨；遵循 “ 信譽至上、誠信無欺，以顧客需求為導向 ” 的經營理念 。愛特提供令顧客滿意的服務，顧客滿意的服務是熱情、真誠地為顧客著想的服務，衡水愛特購物中心為顧客著想、用體貼的服務感動顧客，用更好的產品回饋顧客，定期對顧客意見進行匯總分析，不斷完善公司的商品質量和服務水平，進而不斷完善服務管理系統(tǒng)；各店實行會員制度，有助于對顧客進行統(tǒng)一管理，同時建立顧客情況反饋系統(tǒng)，有利于企業(yè)進行經營決策；與非百貨公司合作促進商品銷售，移動等信息通訊類公司合作，提供兌換積分或合作公司員工福利來增加新顧客渠道，打開整個衡水市場。 通過配送中心所承擔的任務，不僅可以很大程度上簡化連鎖店的活動，從而降低愛特及連鎖店的物流總費用，而且能夠使商品在流通領域快速 配送。由此可以得出建立高績效的人力資源管理的工作系統(tǒng)是愛特購物中心的必然選擇。 對企業(yè)而言，它代表了一種潛在的競爭力和贏利能力 ， 品牌是一個企業(yè)在視覺 、 理念等方面的綜合形象 。 建立 信息流連鎖 愛特現(xiàn)在所用的信息管理系統(tǒng)是 POS系統(tǒng)，要實現(xiàn)信息流連鎖 , 需要再建立物流管理系統(tǒng) (GMS)、財務管理系統(tǒng) (SAP) 、監(jiān)控系 統(tǒng) (MIN)，具體來講，首先采購部需要把商品的信息、供貨商的信息、采購員的信息等輸人 GMS系 統(tǒng)到各商場，物流管理員根據(jù)物流管理系統(tǒng)的各類商品的庫存量來決定是否進行訂貨 、確定訂貨、向 供應商發(fā)訂貨單，供應商收到訂單后進行發(fā)貨、將清點好的商品送往不同的連鎖店、連鎖店采購部收到貨物后，需要檢查 GMS系統(tǒng)中 有沒有這個訂單、根據(jù)訂單上的具體商品和數(shù)量收貨 、將需要 上架的商品標注并輸入 GMS系統(tǒng)及 POS系 統(tǒng) ,這樣貨架上的商品都能通過這兩個系統(tǒng)進行查詢。 愛特應當抓住當前有利時機，培養(yǎng)各方面人才，整合資源，規(guī)范企業(yè)內部管理，選擇科學合理的發(fā)展模式，把物流配送中心做專做大。 員工的薪酬 與績效考核相掛鉤，體現(xiàn)培訓的真正意義 ， 建立健全薪酬體系，使薪酬體系更具有激勵性，確保人 才的穩(wěn)定 。連鎖經營不僅是零售業(yè)的一次劃時代的改革 ,而且是商業(yè)經營方式的重大調整和創(chuàng)新 ,涉及到大批量采購、高效的物流配送、信息流連鎖、銷售全覆蓋等 ,帶來采、調、銷、存等各個環(huán)節(jié)的變革和新的關系的建立。s time for the wild fruits to ripe. The picturesque Arxan in Autumn is indeed a fairyland only exists in a dream that satisfies all your fantasies. If it rains heavily on Saturday night, some elderly Chinese will say it is because Zhinu, or the Weaving Maid, is crying on the day she met her husband Niulang, or the Cowherd, on the Milky Way. Most Chinese remember being told this romantic tragedy when they were children on Qixi, or the Seventh Night Festival, which falls on the seventh day of the seventh lunar month, which is usually in early August. This year it falls on Saturday, August 2. Folklore Story As the story goes, once there was a cowherd, Niulang, who lived with his elder brother and sisterinlaw. But she disliked and abused him, and the boy was forced to leave home with only an old cow for pany. The cow, however, was a former god who had violated imperial rules and was sent to earth in bovine form. One day the cow led Niulang to a lake where fairies took a bath on earth. Among them was Zhinu, the most beautiful fairy and a skilled seamstress. The two fell in love at first sight and were soon married. They had a son and daughter and their happy life was held up as an example for hundreds of years in China. Yet in the eyes of the Jade Emperor, the Supreme Deity in Taoism, marriage between a mortal and fairy was strictly forbidden. He ordered the heaven troop to catch Zhinu back. Niulang grew desperate when he discovered Zhinu had been taken back to heaven. Driven by Niulang39。 Festival. In this day, girls will throw a sewing needle into a bowl full of water on the night of Qixi as a test of embroidery skills. If the needle floats on top of the water instead of sinking, it proves the girl is a skilled embroiders. Single women also pray for finding a good husband in the future. And the newly married women pray to bee pregnant quickly. Tradition transformed The love story of Niulang and Zhinu, and the Qixi Festival have been handed down for generations. Yet these ancient traditions and customs are slowly dying out. Many modern Chinese, particularly youngsters, seem to know more about St Valentine39。愛特購物中心需要在營銷策略、商品采購、物流配送、信息系統(tǒng)、人力資源管理上走出一條適應衡水市場的屬于愛特特有的連鎖經營之路，并不斷發(fā)展。 增加校企合作，做好人才儲備 。為物流配送建立完善的制度，只有在制度的約束和指引下，物流配送