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e style BeiJing ShangHai ChengDu DaLian WuHan NanJing Shenzhen GuangZhou IKEA in China has nine branches in Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen, Nanjing,wuhan,tianjin and Dalian IKEA Tianjin Strategy of china Ⅰ .Cost leadership strategy Ⅱ . Differentiation strategy Ⅲ .Focus strategy The situation The development of Ikea from 2021 to can see the sales are continuing incresing . Inspirations to China ? ? Accurate positioning ( Research、 Service、 Consumer guide) ? ? No borders, no difference in the product strategy( Convergence) ? ?The spread of corporate culture a