【正文】 .................................................................................................................................... 19 第五階段：延續(xù)效應(yīng) ............................................................................................................................................................. 20 渠道 ..................................................................................................................................................................................................... 20 活動(dòng) .......................................................................................................................................................................................... 20 公關(guān) ......................................................................................................................................................................................... 21 媒介 ......................................................................................................................................................................................... 22 計(jì)劃推進(jìn)表 ........................................................................................................................................................................................ 22 5. 海外整合推廣 .............................................................................................................................................................................................. 25 目標(biāo) .................................................................................................................................................................................................... 25 海外重點(diǎn)市場(chǎng) .................................................................................................................................................................................... 25 影響因素 ............................................................................................................................................................................................ 25 旅游習(xí)慣因素 ......................................................................................................................................................................... 25 推廣內(nèi)容因素 ......................................................................................................................................................................... 25 渠道因素 ................................................................................................................................................................................. 25 資金因素 .................................................................................................................................................................................. 26 階段性目標(biāo) ........................................................................................................................................................................................ 26 第一階段：提高認(rèn)知 ............................................................................................................................................................. 26 第二階段：激發(fā)興趣 ............................................................................................................................................................. 26 第三階段：鼓勵(lì)參與 .............................................................................................................................................................. 27 第四階段：傳播盛況 ............................................................................................................................................................. 27 第五階段：延續(xù)效應(yīng) ............................................................................................................................................................. 28 渠道 .................................................................................................................................................................................................... 29 活動(dòng) .......................................................................................................................................................................................... 29 公關(guān) ......................................................................................................................................................................................... 30 媒介 ......................................................................................................................................................................................... 31 計(jì)劃推進(jìn)表 ........................................................................................................................................................................................ 32 6. 效果評(píng)估 ...................................................................................................................................................................................................... 34 目的 .................................................................................................................................................................................................... 34 評(píng)估調(diào)查機(jī)構(gòu) .................................................................................................................................................................................... 34 7 組織機(jī)構(gòu) ....................................................................................................................................................................................................... 35 新聞宣傳層面 .................................................................................................................................................................................... 35 活動(dòng)推廣層面 ..........................................................