e路通網(wǎng)店策劃方案(完整版)
【正文】 方案 學(xué) 校：北京財(cái)貿(mào)職業(yè)學(xué)院 系 部：信息物流系 專 業(yè)： 08 級(jí)電子商務(wù)專業(yè) 團(tuán)隊(duì)成員： 臺(tái)逸凡、范靜嶼、劉潔、 王深、趙瑩瑩 指導(dǎo)老師：黃為平 張紅艷 目 錄 一、團(tuán)隊(duì)介紹 ................................................................................................................ 3 （一）分工明細(xì) ..................................................................................................... 3 （二）團(tuán)隊(duì)宣言 ..................................................................................................... 4 二、我們的宗旨 ............................................................................................................ 4 三、選題的經(jīng)過(guò) ............................................................................................................ 5 四、店鋪介紹： ............................................................................................................ 5 五、實(shí)施方案 ................................................................................................................ 6 （一）市場(chǎng)分析 ..................................................................................................... 6 （二）競(jìng)爭(zhēng)分析 ..................................................................................................... 7 ............................................................................................................... 7 ............................................................................................................... 8 （三）財(cái)務(wù)分析 ..................................................................................................... 9 (四 ) 營(yíng)銷策略 ........................................................................................................ 9 吸引客戶策略 .......................................................................................... 10 信任建立策略 .......................................................................................... 11 銷售促成策略 .......................................................................................... 11 形象營(yíng)銷策略 ...................................
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