【正文】 ）可能會影響各種信息技術(shù)的采用率和使用模式。因此，課題研究模型將硬件、 軟件和設(shè)計美學(xué)作為決定性因素來考慮。評估認知價值基于四個方面：情感價值，社會價值，質(zhì)量價值和消費價值。感知內(nèi)容會提升用戶對于采用智能機的積極態(tài)度。在本研究中，設(shè)計美學(xué)涉及到平衡、感性訴求，或通過顏色、形狀或動畫來表現(xiàn)得美學(xué)?？v觀整個市場，智能機在年輕群體、男性群體和受良好教育群體中更為流行?？偣彩占?957 個回應(yīng)，其中 76 個是不完整的或復(fù)制的， 881 份回應(yīng)是有效的。 and nonusers39。 Mobile technology。s overall assessment of the a produc t or service39。 attitudes toward Android devices. H2 is stated as follows: H2. Perceived content will positively affect user attitudes toward Android devices. Perceived infrastructure Perceived infrastructure can be defined as the user39。 emotional reaction, while Cyr et al. (2020) found that visual design aesthetics significantly impacted perceived enjoyment. Similarly, it is anticipated that design aesthetics will enhance user attitudes toward Android devices. Attitude Attitude is seen as an important factor influencing user intention for technology adoption and, in this case, can be defined as the user39。s perception of what is received and given。s Android, which is available on all carriers for a wide range of handsets from multiple manufacturers, accounted for percent of the worldwide market in 4Q2020. A smartphone offers more advanced puting ability and connectivity than a feature phone, and typically includes a highresolution touch screen and offers wirelessinter access to web pages through a builtin web browser. Telemunication panies have recently begun to promote smartphone products in hopes of promoting mobile inter services as a way to increase revenues. While Android mobile devices account for over half of the market for smartphones, Android users only accounted for a 16 percent share of the mobile inter market in 2020. Thus, tele service providers have a strong interest in exploring ways to increase user intention to use mobile inter through Android devices. Recently, several studies have explored motivation for adopting smartphones and mobile inter from a variety of perspectives, such as technology acceptance model (TAM), aesthetic design, and perceived value. However, few of these studies have specifically investigated Android smartphones in mobile inter context, which are relatively new to the market. Android is an open source system which allows manufacturers to customize their devices, including hardware and software . Consequently, one of our research purposes is to investigate the influence of hardware and softwarerelated factors on adoption intention. Moreover, perceived value is the main determinant of payment intention . Mobile inter services feature a range of value added services, such online music and mobile shopping. Many publishers also are collaborating with telemunication panies to provide online ebook services for mobile devices, and people are increasingly using Android devices to read books online. For example, university students were found to be willing to adopt mobile library services through mobile devices. Nevertheless, personal differences (. age, gender, and educational level) may influence adoption and usage patterns of various information technologies. 2. Conceptual framework and hypothesis development Figure 1 presents this study39。 Android。 擬建模型和假定通過偏最小二乘法來測試。一份包括 35 項自陳式條目的在線問卷被設(shè)計用來收集安卓用戶的響應(yīng)。因此美觀的設(shè)計是加強用戶對特定的智能機的情感依戀的決定性因素。 （ 3） 感知基礎(chǔ)設(shè)施 感知基礎(chǔ)設(shè)施可以被定義為用戶對于智能機硬件效能的感知。本研究的模型細節(jié)如下所述。安卓的底層結(jié)構(gòu)為傳統(tǒng)硬件提供了支持，比如加速 3D圖形，專用游戲控制， USB 閃存驅(qū)動和 USB 硬盤。完成特定行為的意圖主要取決于個人因素（比如個體態(tài)度）和社會因素（比如主觀規(guī)范）。安卓是一個開源的系統(tǒng)，它允