【正文】 ities and the impact of these capabilities on firm39。 (2) building research facility。這個特殊的問題是一個全球營銷會議的直接輸出期間在 2020 年 9 月 9 日至 12 日在日本東京舉行，這韓國和市場營銷協(xié)會營銷科學(xué)研究院合辦的進(jìn)展。總數(shù)的出版物，在創(chuàng)新擴散到 1995 年增長 10 倍，超過 4000個。戴維斯在 戴維斯（ 1989）模型的關(guān)鍵要素是易于使用和實用性，譚納入變量，例如有各種版 本相容性，復(fù)雜性，和相對優(yōu)勢，根據(jù)早先的研究（例如， Tornatzky 克萊因， 1982 年）?；钴S在許多關(guān)鍵問題，如產(chǎn)學(xué)合作研究，技術(shù)轉(zhuǎn)讓和評估的早期階段的高科技企業(yè) 。雖然在這個場地的理論研究非?；钴S（如登堡 等人， 2020 年。進(jìn)一步的理論后通過行為的事態(tài)發(fā)展似乎也被看好。 創(chuàng)新不僅具 有直接影響到對一個企業(yè)的生存能力但也影響了社會和經(jīng)濟變革（索倫森及斯圖爾特， 2020 年）。研究結(jié)果表明：不同的關(guān)系剝削和 /或探索功能的船舶。但在傳統(tǒng)和成熟的行業(yè)上，如紡織品和陶瓷產(chǎn)業(yè)，往往被忽視。這些資源在 1777 年在特倫特和默西運河畔有力的助力了英國陶瓷產(chǎn)業(yè)的初期成長。 這種創(chuàng)新活動關(guān)注的大多數(shù)是陶瓷產(chǎn)品生產(chǎn)更快，更便宜，更可靠和更耐用。 陶瓷技術(shù)的協(xié) 助和創(chuàng)新，是組織成員之間的主要凝聚力，可以促進(jìn)企業(yè)間合作研究、開發(fā)新技術(shù)和有利于技術(shù)轉(zhuǎn)讓項目，提高公司的資金和管理能力。 近來，雖然輕微，但雇用來自其他國家的經(jīng)理和管理人員的趨勢，技術(shù)更先進(jìn)，產(chǎn)業(yè)強調(diào)到。然而，當(dāng)這種資金使用是要有保障的，通常得有具體目標(biāo)集和交待所需資金原因。采訪還強調(diào)，像一些思維比較靈活的和有豐富行業(yè)經(jīng)驗的特征的人才往往是最重要的。在陶瓷行業(yè)，創(chuàng)新的時間表是非常重要的。資金方面的考慮也 是行業(yè)中的成功創(chuàng)新的關(guān)鍵。 通常這種性質(zhì)的資金技術(shù)創(chuàng)新研究為基礎(chǔ)和應(yīng)用工作準(zhǔn)備的。 。提供資金的機構(gòu)目的在行業(yè)范圍內(nèi)，以刺激英國能源消耗的減少，當(dāng)然，他們更多是為了新技術(shù)的應(yīng)用和商業(yè)產(chǎn)值的導(dǎo)向基礎(chǔ)上的研究和項目提供資金。（ 2）建設(shè)研究設(shè)施 。創(chuàng)新這個工作性質(zhì)的不同于生產(chǎn)，有時 可長達(dá)數(shù)十年。皮爾 金頓想要制作平面玻璃，但不確定如何做到這一點。因此，許多外部資助的項目的規(guī)劃和管理程序被確定為資助機構(gòu)和創(chuàng)新組織之間的合同協(xié)議。這是在陶瓷行業(yè)，有效的組織，規(guī)劃，調(diào)度和實 施創(chuàng)新是非常重要的，沒有什么不同。發(fā)展各種工業(yè)認(rèn)為，坦克和戰(zhàn)略方向的團(tuán)體，例如，制造改進(jìn)會，研究項目的引進(jìn)，類似于此，強調(diào)以進(jìn)一步 cognise 創(chuàng)新過程具有一定的意愿。陶藝工業(yè)生產(chǎn)商的理想是在機器的一端放入原材料，在機器的另一端成品就出來了。當(dāng)?shù)谝粋€陶工在特倫特斯托克河畔開始他們的陶瓷生產(chǎn)，迅速地由一個工藝作坊轉(zhuǎn)變?yōu)橐粋€行業(yè)?；仡櫼酝暮彤?dāng)前的創(chuàng)新，根據(jù)同行業(yè)中的案例分析，其中包括用突出創(chuàng)新和技術(shù)創(chuàng)新取得成功的例子。尼科爾韻母自，彼得 Thirkell， ASHISH 的的辛哈研究要素的最佳解釋企業(yè)的業(yè)務(wù)通過一個激進(jìn)的，高科技創(chuàng)新。一項調(diào)查檢查中國企業(yè)跨越多個部門和繪制有趣的結(jié)果關(guān)系的兩種不同的影響。作為設(shè)計公司在許多不同的國家和制造自己的產(chǎn)品，國家的原產(chǎn)地（ COO）的概念已經(jīng)演變成多的國家之一。此外，理論和實證字的口線上活動的成效的工作將加強消費者創(chuàng)新采用行為的理解。因此，更多的技術(shù)研究通過需要，而不是集中在國家一級通過個人或公司級的。雖然許多創(chuàng)新研究的巨大文學(xué)回答對上述問題，無論是學(xué)者和從業(yè)者仍然面臨著挑戰(zhàn)，解決諸如以下的問題 ： ？ ？ ？ ？在創(chuàng)新采納和擴散？ ，消費者， 以及如何營銷應(yīng)該響應(yīng)他們呢？ ？ 我們簡要地討論上述六個問題?？紤]到關(guān)鍵字“創(chuàng)新”是流行的跨所有業(yè)務(wù)學(xué)術(shù)小類研究，它可能是遠(yuǎn)遠(yuǎn)超出了我們的猜測。它收到 1000 多份意見書。 (4) collaborative projects with RTO and member panies and (5) with endusers. However, as referred to, the ceramics industry is proliferated by panies that do not have the financial resources to fund internally. Therefore, external funding is often sought. Sources of external funding include both the UK government (for example, DTI, Energy Technology Support Unit) and European Commission (for example, Joule, Themie). Funding of this nature is usually available for both the basic and more applied research efforts. An example is ETSU, who manage the Energy Efficiency Best Practice programme on behalf of the Government. They offer funding to organisations in a range of industries, for projects that seek, as their aim, to stimulate a reduction in the UK energy consumption. They offer funds for both basic research and more applied and mercially orientated projects. 6. Summary and conclusions The ceramics industry illustration reiterates many previously identified antecedents to technological innovation and also brings to the fore other influences not previously emphasised. The role of the RTO in the industry is vital to maintain and further technological development. In an industry, such as ceramics, that is so geographically close, the RTO facilitates munications that not only allows panies to pete within, but also to collectively contest with an ever increasing foreign petition. Sources of funding and possessing individuals with indepth knowledge of the industry are also shown to be important facilitators of innovation. Again, these are two areas in which the industry39。 manufacturing one cup, tile or brick as mentioned previously. To respond to this, revolutionary production units were established, the forerunner to this being Wedgwood. Much of the industry then witnessed an extended period of consolidation and, up until the middle of the twentieth century, the manufacturing of ceramics goods had hardly changed from the revolutionary production units of 200 years ago. Today, new technology is of increasing importance to the UK ceramic producer. With increased petition from both other materials (for example, glass and plastic) and foreign markets, the need for new technology to provide faster throughput times and greater reliability is of great importance. The majority of this innovation activity is concerned with making ceramic goods quicker, cheaper, more reliable and long lasting. Increased mechanisation is also being sought in the majority of the main manufacturers from tile, sanitaryware and tableware manufactures: The industrial potter39。 innovation adoption behavior. Fifth, consumer behavior research in the context of hightech marketing needs to further address the strategic behavior of consumers. Technosavvy consumers armed with vast information behave in an opportunistic way. They balk at the new product introduction and frequently leapfrog (., skip a version of a product for the next one). They try to minimize economic and physical risks in many ways. Sometimes they even produce and disseminate false information or lead negative campaigns to protect their own benefit. Further theoretical developments on postadoption behavior also appear to be promising. Finally, empirical work on the linkage of various marketing strategies and their effects would be desirable. As panies design and manufacture their products in many different countries, the concept of countryoforigin (COO) has evolved into a multinational one. Scholars need to reexamine the effects of country of manufacture and country of brand in a more realistic and plicated setting. As social work service (SNS) plays important roles in the adoption of innovation, efficiency and effectiveness of marketing strategies based on online or mobile SNS ask for verification. The guest editors believe that the current special issue of Journal of Business Rese