【正文】
務(wù)計(jì)劃達(dá) 80%以上的,按以下方法追 溯 For dealers who do not fulfill the monthly plan, if they can fulfill more than 80% 15 15 區(qū)域負(fù)責(zé)對經(jīng)銷商每月下達(dá)分銷計(jì)劃,并將計(jì)劃簽字后上報(bào)綜合銷售部,上報(bào)時(shí)間必 須在第 5個(gè)工作日前,節(jié)假日順延。 If all basic criteria are fulfilled, the SSM discount will be calculated according to the following rules: 銷售質(zhì)量 Sales quality : n95%≦ 銷售審核通過率 ≦ 100%,則可獲得相應(yīng)季度的銷售質(zhì)量折讓 % . 95%≦ Sales Audit pass rate ≦ 100% ,dealer can get sales quality discount %. 11 12 12 質(zhì)量標(biāo)準(zhǔn)獎勵 System Standard Management % 考核銷售折讓 Assessment Discount – 質(zhì)量標(biāo)準(zhǔn)獎勵購 SSM 服務(wù)質(zhì)量 Service quality: n 95%≦ 服務(wù)審核通過率 ≦ 100%,則可獲得相應(yīng)季度服務(wù)質(zhì)量折讓 % . 95%≦ Service Audit pass rate ≦ 100% ,dealer can get service quality discount %. n 服務(wù)審核通過率 95%,則相應(yīng)季度服務(wù)質(zhì)量折讓為 0。 FBU銷售折讓計(jì)算基礎(chǔ) Calculation Basis of CKD amp。 A3:%。未 參加相應(yīng)季度審核的經(jīng)銷商將不享受該季度考核政策。 (A3): % 目的 Objective :鼓勵經(jīng)銷商按月完成銷售任務(wù),確保奧迪品牌總體銷量目標(biāo)的實(shí)現(xiàn) Encourage dealers to fulfill sales task, ensure the total sales target of Audi brand 考核銷售折讓比例 Sales assessment ratio : CKD: 考核銷售折讓比例 = % X 折讓系數(shù) A CKD Assessment ratio = % discount coefficient ( A ) FBU 考核銷售折讓比例 = %() X 折讓系數(shù) A FBU Assessment ratio = %() discount coefficient ( A ) 考核辦法 Assessment method : 各品種分別考核,每月分別下達(dá)分銷計(jì)劃 Each model shall be assessed separately. Monthly distribution plan will be released separately. 14 14 以經(jīng)銷商全年商務(wù)計(jì)劃完成率作為計(jì)算各月計(jì)劃完成率的最低標(biāo)準(zhǔn),其他情況不予追 溯 Dealers’ yearly BP fulfillment rate shall be taken as the lowest standard for recalculation of monthly plan fulfillment rate. Other situations will not be considered. 如果由于銷售公司提前封帳,造成月計(jì)劃未完成,銷售公司年底將給予追溯。 CKD crossselling rate limit 10%, FBU15%。 Assessment ratio: Max. discount is %. Dealers will get corresponding discount (M) according to their MS result (A: scores). Dealers who don’t participate in all 2 waves MS pro quarter can not get this discount. 秘密采購 Mystery Shopping CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5 ): %。 Max. discount is %. Dealers will get corresponding discount according to their CSS (Sales ) ranking. 用戶滿意度 銷售 CSS Sales CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5/A3 ): % 考核銷售折讓 Assessment Discount – CSS 銷售 Sales 23 23 調(diào)查安排 Survey arrangement: CSS電話調(diào)研按月度進(jìn)行,調(diào)研的車型為 CKD和 FBU/ CSS telephone interview will be done monthly for both CKD and FBU models 考核周期 Assessment period:每年考核 2次,每半年 1次,按每半年的綜合成績進(jìn)行考核。 The assessment method of dealers which will open within Jun. to Dec. 2020 will be the same as the dealers in non survey city. 考核辦法二 Assessment method 2 33 31 考核銷售折讓 Assessment Discount 目的:檢查奧迪經(jīng)銷商對標(biāo)準(zhǔn)服務(wù)核心流程及維修技術(shù)標(biāo)準(zhǔn)的執(zhí)行及達(dá)成情況; Objective: To check Audi dealers’ implementation of Service Core Process and Repair Technique Standard. 考核車型范圍 Assessment models : CKD amp。 Assessment period: the rank of the first wave workshop overall test and retest will be taken as assessment basis for the first half year. And the rank of the second wave workshop overall test and retest will be taken as assessment basis for the second half year. “復(fù)查 ” 的考核辦法(根據(jù)復(fù)查成績重新排名): Assessment method (rank by retest score) 復(fù)查成績排名在前 40%,考核銷售折讓給予 %; if retest rank top 40%, M=% 復(fù)查成績排名在第 41% 80%,銷售折讓給予 %; if retest rank 41% 80% , M=% 普查成績排名在第 81% 100%,銷售折讓給予 0%。每輪普查之后公布一次排名,普查排名前 50%的經(jīng)銷商獲得相應(yīng)考核銷售折 讓;而普查排名后 50%經(jīng)銷商需要再接受一次復(fù)查,按照復(fù)查的結(jié)果重新公布一次 排名 ,然后再根據(jù)復(fù)查排名給予相應(yīng)考核銷售折讓。 Dealers must provide real customer documents. If fake documents or actions are found, dealer will have no CSS discount of related period. 用戶滿意度 銷售 CSS Sales CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5/A3 ): % 考核銷售折讓 Assessment Discount – CSS 銷售 Sales 25 25 目的:提高奧迪用戶的服務(wù)滿意度和品牌忠誠度 Objective: To improve customer satisfaction and customer loyalty 考核依據(jù) Assessment basis : CKD CSS調(diào)研結(jié)果:由一汽 大眾委托第三方調(diào)研公司實(shí)施 CSS問卷(服務(wù))電話調(diào)研,每個(gè) 月滾動進(jìn)行、半年核算一 次綜合結(jié)果,調(diào)研的目標(biāo)車型為 CKD和 FBU車型; CSS results: telephone interview will be done monthly for both CKD and FBU models by the third party CSI 結(jié)果:來源于 CSI 用戶滿意度調(diào)研,每年一次,調(diào) 研的目標(biāo)車型為 A6L和 A4L及 Q5。 Assessment period: The third party consigned by FAWVW Audi Sales Division will implement 8 waves mystery shopping on dealers every year. The average result of every 2 waves will be taken as assessment bas