銷售：管理有利潤的客戶關(guān)系10-文庫吧在線文庫
【正文】 roduct development ? Introduction ? Growth ? Maturity ? Decline ? Low sales ? High cost per customer acquired ? Negative profits ? Innovators are targeted ? Little petition PLC Stages 14 ? Product – Offer a basic product ? Price – Use costplus basis to set ? Distribution – Build selective distribution ? Advertising – Build awareness among early adopters and dealers/resellers ? Sales Promotion – Heavy expenditures to create trial Marketing Strategies: Introduction Stage 15 Product LifeCycle Strategies ? Product development ? Introduction ? Growth ? Maturity ? Decline ? Rapidly rising sales ? Average cost per customer ? Rising profits ? Early adopters are targeted ? Growing petition PLC Stages 16 ? Product – Offer product extensions, service, warranty ? Price – Peration pricing ? Distribution – Build intensive distribution ? Advertising – Build awareness and interest in the mass market ? Sales Promotion – Reduce expenditures to take advantage of consumer demand Marketing Strategies: Growth Stage 17 Product LifeCycle Strategies ? Product development ? Introduction ? Growth ? Maturity ? Decline ? Sales peak ? Low cost per customer ? High profits ? Middle majority are targeted ? Competition begins to decline PLC Stages 18 ? Product – Diversify brand and models ? Price – Set to match or beat petition ? Distribution – Build more intensive
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