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【正文】 oprietary lowcost production design Government policy Expected retaliation Rivalry Determinants Industry growth Fixed (or storage) costs / value added Intermittent overcapacity Product differences Brand identity Switching costs Concentration and balance Informational plexity Diversity of petitors Corporate stakes Exit barriers Entry Barriers Differentiation of inputs Switching costs of suppliers and firms in the industry Presence of substitute inputs Supplier concentration Importance of volume to supplier Cost relative to total purchases in the industry Impact of inputs on cost or differentiation Threat of forward integraion relative to threat of backward integration by firms in the industry Bargain leverage Buyer concentration versus firm concentration Buyer volume Buyer switching costs relative to firm switching costs Buyer information Ability to backward integrate Substitute products Pullthrough Price sensitivity Price/total purchases Product differences Brand identity Impact on quality/ performance Buyer profits Decision makers’ incentives Determinants of Buyer Power O M Ref: TN/SM/STRMKTOL/rc 12 競(jìng)爭(zhēng)對(duì)手無(wú)法趕上的競(jìng)爭(zhēng)優(yōu)勢(shì) 這個(gè)工具幫助我們思考目前的狀況，明天的狀況，和未來(lái)的狀況。 2023年 2月 25日星期六 下午 9時(shí) 7分 54秒 21:07: 1比不了得就不比，得不到的就不要。 :07:5421:07:54February 25, 2023 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 21:07:5421:07:5421:07Saturday, February 25, 2023 1知人者智，自知者明。 下午 9時(shí) 7分 54秒 下午 9時(shí) 7分 21:07: MOMODA POWERPOINT Lorem ipsum dolor sit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis amet, consectetur adipiscing elit. Fusce id urna blanditut cursus. 感 謝 您 的 下 載 觀 看 專家告訴 。 21:07:5421:07:5421:072/25/2023 9:07:54 PM 1越是沒(méi)有本領(lǐng)的就越加自命不凡。 :07:5421:07Feb2325Feb23 1世間成事，不求其絕對(duì)圓滿，留一份不足，可得無(wú)限完美。 21:07:5421:07:5421:07Saturday, February 25, 2023 1乍見(jiàn)翻疑夢(mèng)，相悲各問(wèn)年。O M Ref: TN/SM/STRMKTOL/rc 1 策略行銷工具箱 Strategic Marketing Tool Box(1) Jean Lin September 1998 Much of the material in this file has been jointly developed by Colin Benjamin of the Horizons Network and Ian Strachan of Ogilvy Mather. Copy right is retained by Colin Benjamin and Ogilvy Mather Asia Pacific O M Ref: TN/SM/STRMKTOL/rc 2 BASIC TOOLKIT WHY WHAT WHO I 亂流
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