operationsandvaluechainmanagement19-文庫吧在線文庫
【正文】 hout inflation ?Increased petitive capability due to lower costs 6 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Current Issues… (cont’d) ? Mass Customization ?A designtoorder concept that provides consumers with a product when, where, and how they want it. ?Makes heavy use of technology in developing flexible manufacturing techniques and engaging in continual dialogue with customers. ? Benefits of Mass Customization ?Creates an important relationship between the firm and the customer in providing loyaltybuilding value to the customer and in garnering valuable market information for the firm. 14 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Value Chain Management (cont’d) ? Obstacles to Value Chain Management ?Organizational barriers ?Refusal or reluctance to share information ?Reluctance to shake up the status quo ?Security issues ?Cultural attitudes ?Lack of trust and too much trust ?Fear of loss of decisionmaking power ?Required capabilities ?Lacking or failing to develop the requisite value chain management skills 10 Copyright 169。Tell what benefits result from value chain management. 216。Explain the obstacles to value chain management. Current Issues in Operatio
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