恒安集團返購率評估指標定義工作表-文庫吧在線文庫
【正文】 較高的消費者再次購買率將提高銷售收入和市場份額 A high consumer purchase repeat rate will increase sales revenue and market share 衡量指標定義 Measurement definitions 返購率 = 所有知道恒安產(chǎn)品的消費者 ,曾經(jīng)試用過產(chǎn)品并且愿意（很可能）再次購買 Repeat rate = those consumers who know the HengAn product, have tried the product and (will likely) purchase the product again 衡量指標計算公式 及圖表生成 Measurement calculation 消費者調(diào)查數(shù)量所有曾經(jīng)買過該產(chǎn)品的 消費者數(shù)量所有表示又再次購買的返購率 ? be f or epu r c ha s e dha v ew hos ur v e y e dc on s um e r sofNoT ot al i nd i c at e dpu r c ha s e sr e pe atofNor c e nt ag epe at r at e pe . .Re ? 數(shù)據(jù)收集的頻率 Frequency of data collection 每
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