玫琳凱化妝品淘寶網(wǎng)店創(chuàng)業(yè)策劃方案-文庫吧在線文庫
【正文】 of the planning and analysis, concluded. The biggest highlight of the planning program is closely integrated campus to promote online shop sales line, the campus market as a major target market, female students at school as the main object of the service, to provide consumers with the perfect aftersale including oneonone professional consultation, the day of arrival, Products, including a wide range of services, and the entire planning program is entirely feasible. Keyword:Mary kay。玫琳凱網(wǎng)店創(chuàng)業(yè)營(yíng)銷策劃書 I，中國化妝品市場(chǎng)不斷擴(kuò)大，與此同時(shí)，中國化妝品市場(chǎng)機(jī)遇與挑戰(zhàn)并存，而在中國有一個(gè)潛力巨大的市場(chǎng)亟待開發(fā)，那就是以大學(xué)生為主體的高校市場(chǎng)。； Network Marketing； Planning program 玫琳凱網(wǎng)店創(chuàng)業(yè)營(yíng)銷策劃書 III 目錄 摘 要 ...............................................................................................................................I Abstract....................................................................................................................... II 1 網(wǎng)店概述 .................................................................................................................. 2 網(wǎng)店介紹 ....................................................................................................... 2 網(wǎng)店主營(yíng)商品 ............................................................................................... 2 網(wǎng)店特點(diǎn) ....................................................................................................... 2 物流方式的選擇 ........................................................................................... 2 網(wǎng)店?duì)I銷宗旨 ............................................................................................... 3 網(wǎng)店經(jīng)營(yíng)目標(biāo) ............................................................................................... 3 客戶管理 ....................................................................................................... 3 建立客戶資料庫，有助于我們維系客戶 ........................................ 3 在 里設(shè)立客戶服務(wù) ...................................................................... 4 賬本管理 ....................................................................................................... 4 利用 Word、 Excel 工具建立帳本 .................................................... 4 分析與總結(jié)商品的銷售情況 ............................................................ 4 財(cái)務(wù)預(yù)算 ............................................................................................ 4 2 環(huán)境分析 .................................................................................................................. 5 宏觀環(huán)境分析 ............................................................................................... 5 微觀環(huán)境分析 ............................................................................................... 5 3 目標(biāo)市場(chǎng)細(xì)分及目標(biāo)市場(chǎng)選擇與定位 ................................................................. 8 目標(biāo)市場(chǎng)細(xì)分 ................................................................................................. 8 目標(biāo)市場(chǎng)的選擇與定位 ................................................................................. 9 目標(biāo)市場(chǎng)的選擇 .................................................................................. 9 目標(biāo)市場(chǎng)的定位 .............................................................................. 10 4 營(yíng)銷策略 ................................................................................................................ 11 產(chǎn)品策略 ..................................................................................................... 11 產(chǎn)品類型 .......................................................................................... 11 包裝策略 .............................................................................
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