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【正文】 Supply Chain Management ? Justintime systems ? RFID – Knowing exact product location ? Smart shelves – Placing orders automatically Inventory Management Chapter 12 slide 26 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Marketing Logistics and Supply Chain Management Nature and Importance of Marketing Logistics Chapter 12 slide 22 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Channel Behavior and Organization Administered vertical marketing system has a few dominant channel members without mon ownership. Leadership es from size and power. Vertical Marketing Systems Chapter 12 slide 14 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall The Nature and Importance of Marketing Channels Intermediaries offer producers greater efficiency in making goods available to target markets. Through their contacts, experience, specialization, and scale of operations, intermediaries usually offer the firm more than it can achieve on its own. How Channel Members Add Value Chapter 12 slide 6 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Marketing Channels: Delivering Customer Value ? Supply Chains and the Value Delivery Network ? The Nature and Importance of Marketing Channels ? Channel Behavior and Organization ? Channel Design Decisions ? Channel Management Decisions ? Marketing Logistics and Supply Chain Management Topic Outline Chapter 12 slide 3 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Channel Behavior and Organization Corporate vertical marketing system integrates successive
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