marketingchannelsdeliveringcustomervalue(已修改)
2025-08-31 14:20 本頁面
【正文】 Chapter 12 slide 1 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Chapter Twelve Marketing Channels: Delivering Customer Value Chapter 12 slide 2 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Marketing Channels: Delivering Customer Value ? Supply Chains and the Value Delivery Network ? The Nature and Importance of Marketing Channels ? Channel Behavior and Organization ? Channel Design Decisions ? Channel Management Decisions ? Marketing Logistics and Supply Chain Management Topic Outline Chapter 12 slide 3 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Supply Chains and the Value Delivery Network Upstream partners include raw material suppliers, ponents, parts, information, finances, and expertise to create a product or service Downstream partners include the marketing channels or distribution channels that look toward the customer Supply Chain Partners Chapter 12 slide 4 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Supply Chains and the Value Delivery Network Supply chain “make and sell” view includes the firm’s raw materials, productive inputs, and factory capacity Demand chain “sense and respond” view suggests that planning starts with the needs of the target customer, and the firm responds to these needs by anizing a chain of resources and activities with the goal of creating customer value Supply Chain Views Chapter 12 slide 5 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall The Nature and Importance of Marketing Channels Intermediaries offer producers greater efficiency
黨政相關(guān)相關(guān)推薦
鄂ICP備17016276號-1