奧美-策略行銷工具箱(存儲版)
【正文】 怨C o m p l a i n計畫P l a n突圍B r e a k o u t突破B r e a k f r e e如果你習(xí)慣較高的亂流度，你會 If we are personally more fortable at higher levels of turbulence O M Ref: TN/SM/STRMKTOL/rc 8 改變 改變 可以幫助我們清楚的思考和分析 企業(yè)、組織、或市場的變革 判斷和預(yù)測改變的結(jié)果 “ Change” can help us to understand and analyze changes that occur in anisation and in the market. 改變的 壓力 清楚的 遠(yuǎn)景 改變的 能力 可行的具 體下一步 改變 + + + 持續(xù)力 + 缺一不可 You can’ t do without each one of them 改變的壓力 Pressure for Change 改變的壓力 Pressure for Change 改變的壓力 Pressure for Change 改變的壓力 Pressure for Change 清楚的遠(yuǎn)景 Clear Shared Vision 清楚的遠(yuǎn)景 Clear Shared Vision 清楚的遠(yuǎn)景 Clear Shared Vision 改變的能力 Capacity for Change 改變的能力 Capacity for Change 改變的能力 Capacity for Change 可行的具 體下一步 Actionable first Steps 可行的具 體下一步 Actionable first Steps 可行的具 體下一步 Actionable first Steps 持續(xù)力 Sustained Momentum 持續(xù)力 Sustained Momentum 持續(xù)力 Sustained Momentum 改變的能力 Capacity for Change 可行的具 體下一步 Actionable first Steps 持續(xù)力 Sustained Momentum 清楚的遠(yuǎn)景 Clear Shared Vision 不是優(yōu)先處理的事 Bottom of the priority list 隨意發(fā)生的事 Random haphazard efforts 焦慮和挫折 Anxiety Frustration 只有熱情別無他物 Hot air not much else 頭重腳輕 , 見光死 A fast start that fizzles and dies + + + + = + + + + = + + + + = + + + + = + + + + = 購買者 Buyers 供應(yīng)商 Suppliers 新進入市場的威脅 Treat of new entrants 購買者的議價能力 Bargaining power of buyers 供應(yīng)商的 議價能力 Bargaining power of suppliers 替代品的威脅 Threat of substitute products or services 行業(yè)的競爭者 Industry petitors 替代品 Substitutes 潛在的進入者 Potential entrants 決定行業(yè)獲利的五大要素 現(xiàn)存競爭者密集度Intensify of Rivalry O M Ref: TN/SM/STRMKTOL/rc Buyers Suppliers Treat of new entrants Bargaining power of buyers Bargaining power of suppliers Threat of substitutes Industry petitors Substitutes New entrants Intensify of Rivalry Entry Barriers Economics of scale Proprietary product differences Brand identity Switching costs Capital requirements Access to distribution Absolute cost advantages proprietary learning curve access to necessary inputs pr
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號-1