品牌轉換模型英文ppt22)(存儲版)
【正文】 eamy textureBitter aftertasteAstringent aftertasteSweet flavourSoy aftertasteDairy/Milky aromaCoffee flavourRoasted aromaMouthcoat aftertasteOverall likingWeightOutput Perceptual mapEvaluation StageProduct Evaluationn Test improved products vs. petitorsn Finetuning product to optimum level prior to launchn Can include other marketing ponents concept, pack, price, etc = Finetuning marketing mix prior to launchOutput Product Profile SweetnessRichnessColourStrength of coffee flavourRoast tasteCreaminessConsistencyOverall likingToo weakToo weakToo lightToo we
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