超市陳列管理(存儲版)
【正文】 37 AM ? 1越是沒有本領(lǐng)的就越加自命不凡。 06:32:3706:32:3706:32Wednesday, February 1, 2023 ? 1不知香積寺，數(shù)里入云峰。 2023年 2月 1日星期三 上午 6時(shí) 32分 37秒 06:32: ? 1比不了得就不比，得不到的就不要。s men would, too, if only someone gave them the chance THEY LOVE TRYING NEW PRODUCTS, GIVE THEM SAMPLE Some infant apparel stores now pipe in baby powder through the air ducts, to put shoppers in mind of the sweetsour smell of the new born baby Of all the ethnic groups, AsianAmerican shoppers were most aggressive about opening the packaging and touching the lotions, soaps and shampoos. WHAT SHOPPERS LOVE ? Touch To be able to touch and investigate the products ? Mirrors Especially when buying clothes ? Discovery It is ok with a little adventure ? Talking With friends, partners, staff about products ? Recognition People like to shop where they are wanted ? Bargains Four for $20 is better as pared to one for $5 WHAT SHOPPERS HATE ? Too many mirrors ? Lines waiting time ? To ask dumb questions because of poor store design ? Goods out of stock ? Obscure price tags ? Bad service intimidating, slow, rude, distracted, lazy Magic Acts Critique ? For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime. ? The whole book is pretty much a mercial for Underhill39。Why We Buy: The Science of Shopping Tirthankar Sutradhar What is Shopping? I don’t mean what is buying It’s what we call the “grab and go” I think Shopping is more than the simple dutiful acquisition of whatever is absolutely necessary to one’s life. Shopping involves using our senses 3 big things that stores alone can offer shoppers a. Touch, trial or any other sensory stimuli b. Immediate gratification c. Social interaction ButtBrush Effect Good Key Performance Indicators for Retail ? Conversion Rate: How many of your visitors are buying ? Time Spend Rate: The average time shoppers spend in the store (more time = more sales) ? Interception Rate: The number of shoppers who have interaction with an
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