最新公益廣告創(chuàng)意設(shè)計(jì)研究(存儲版)
【正文】 是說教版本，缺乏創(chuàng)新元素，導(dǎo)致公益廣告的影響力大打折扣。所以在廣告創(chuàng)意上要反映社會生活，要具備積極健康的社會影響力。，規(guī)范公民行為公益廣告是一盞燈，照亮文明的燈。所以，必須具備獨(dú)特的創(chuàng)作視角和藝術(shù)表現(xiàn)形式，宣傳一種積極向上、文明和諧的思想價值理念，推崇一種健康綠色的生活方式，向公眾傳遞社會主義道德文明觀念，從而達(dá)到約束公民的社會行為，提高公眾的社會責(zé)任感，這樣可以進(jìn)一步促進(jìn)國民和諧，塑造國家或地區(qū)的良好社會形象[1]。 advertising creativity?！娟P(guān)鍵詞】公益廣告；廣告創(chuàng)意；創(chuàng)意方法；問題；創(chuàng)意原則Study of public welfare advertisement creative designAbstractThe public service advertising is to promote social progress and harmony of a society education form, is mainly responsible for the publicity of a positive, civilized and harmonious philosophy thought value, advocate a healthy way of life. It can guide the correct guidance of the public consciousness, and promptly to the problems and disadvantages existing in the society for feedback, effectively promoting the building of socialist spiritual civilization. In our real l
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