【正文】 ..........21 旅游資源劣勢(shì)評(píng)價(jià) .............................................................................................................22第二章 旅游產(chǎn)業(yè)發(fā)展現(xiàn)狀、SWOT 及 PEST 分析 ...........................................................................24 旅游產(chǎn)業(yè)發(fā)展現(xiàn)狀 .....................................................................................................................24 歷史沿革 .............................................................................................................................24 產(chǎn)業(yè)規(guī)模和地位 .................................................................................................................25 景區(qū)建設(shè)與旅游產(chǎn)品開發(fā)現(xiàn)狀 .........................................................................................26 旅游支持體系現(xiàn)狀 .............................................................................................................28 旅游交通狀況 ..............................................................................................................................28 旅游住宿條件 ..............................................................................................................................29 旅行社發(fā)展?fàn)顩r ..........................................................................................................................30 旅游管理體制現(xiàn)狀 .............................................................................................................30 晉城市旅游產(chǎn)業(yè)發(fā)展 SWOT 分析 ...............................................................................................31 發(fā)展優(yōu)勢(shì) .............................................................................................................................31 區(qū)位優(yōu)勢(shì) .....................................................................................................................................31 資源優(yōu)勢(shì) .....................................................................................................................................32 政策優(yōu)勢(shì) .....................................................................................................................................35 旅游營(yíng)銷 .....................................................................................................................................35 發(fā)展劣勢(shì) .............................................................................................................................36 經(jīng)濟(jì)效益較低，客源市場(chǎng)狹窄 ..................................................................................................363 / 117 景區(qū)建設(shè)尚有不足，輔助設(shè)施配備欠佳 ..................................................................................38 政府責(zé)任制度不夠明確，協(xié)同配合度低 ..................................................................................38 投資力度不足，相關(guān)產(chǎn)業(yè)發(fā)展滯后 ..........................................................................................39 發(fā)展機(jī)遇 .............................................................................................................................39 旅游需求 .....................................................................................................................................39 旅游聯(lián)姻文化，聯(lián)動(dòng)營(yíng)銷 ..........................................................................................................40 區(qū)位發(fā)展模式的提升 ..................................................................................................................41 面臨挑戰(zhàn) .............................................................................................................................41 周邊旅游城市的競(jìng)爭(zhēng) ..................................................................................................................41 景觀培育與經(jīng)濟(jì)發(fā)展的協(xié)調(diào) ......................................................................................................42 旅游拳頭產(chǎn)品的打造 ..................................................................................................................42 晉城市旅游產(chǎn)業(yè)發(fā)展 PEST 分析 ...............................................................................................42 政治環(huán)境 .............................................................................................................................42 經(jīng)濟(jì)環(huán)境 .............................................................................................................................44 社會(huì)環(huán)境 .............................................................................................................................46 技術(shù)環(huán)境 .............................................................................................................................46第三章 旅游客源市場(chǎng)分析 ............................................................................................................48 客源市場(chǎng)構(gòu)成 .............................................................................................................................48 省內(nèi)客源分析 .....................................................................................................................48 游客旅游方式分析 .............................................................................................................50 游客的消費(fèi)特征分析 .........................................................................................................50 游客在各景點(diǎn)的出游分布情況及未來(lái)出游意向空間特點(diǎn) ..............................................50 游客在旅游區(qū)擔(dān)心問題分析 .............................................................................................51 游客對(duì)旅游區(qū)的印象 .........................................................................................................51 客源市場(chǎng)總體定位 .....................................................................................................................52 一級(jí)客源市場(chǎng) .....................................................................................................................52 二級(jí)客源市場(chǎng) .....................................................................................................................52 三級(jí)客源市場(chǎng) .....................................................................................................................53 客源市場(chǎng)規(guī)模預(yù)測(cè) .....................