迪士尼電子商務(wù)運(yùn)營(yíng)方案策劃書(存儲(chǔ)版)
【正文】 ..................................................8 推廣方式枚丼 ..................................................................................................................................................................................... 8 站內(nèi)推廣資源位一覽 ......................................................................................................................................................................... 9 京東首頁 ........................................................................................................................................................................................... 10 產(chǎn)品搜索頁 ....................................................................................................................................................................................... 11 POP 販物街首頁 .............................................................................................................................................................................. 11 迪士尼在京東促銷 ........................................................................................................................................................................... 12 目標(biāo) ................................................................................................................................................................................................... 12 促銷形式 ........................................................................................................................................................................................... 12 實(shí)施方法 ........................................................................................................................................................................................... 13 迪士尼在京東銷售額 ....................................................................................................................................................................... 14 銷售額目標(biāo) ....................................................................................................................................................................................... 14 銷售額月度計(jì)劃 ............................................................................................................................................................................... 15 童裝服飾、玩具、家居 ................................................................................................................................................................... 15 銷售額轉(zhuǎn)化分析 amp。 按照搜索及產(chǎn)品分類導(dǎo)航途徑查找產(chǎn)品時(shí)，電子商務(wù)平臺(tái)都默認(rèn)按照銷量對(duì)同類產(chǎn)品進(jìn)行降序排列，每網(wǎng)頁顯示 40 個(gè)產(chǎn)品，依次分多頁顯示。 獲取更多新目標(biāo)消費(fèi)者，提高老消費(fèi)者黏性 促銷形式 買贈(zèng)。 節(jié)假日（六一兒童節(jié)、春節(jié)、圣誕節(jié)、開學(xué)之際等）、換季、消費(fèi)旺季、平臺(tái)促銷期間、店慶、熱點(diǎn)事件衍生促銷（如奧運(yùn)會(huì)、世博會(huì)、世界杯、兒童相關(guān)主題事件 /活動(dòng)之類等） 確定目標(biāo)銷售額 根據(jù)歷史促銷方式及結(jié)合年度分配到當(dāng)月目標(biāo)銷售額確定促銷欲達(dá)到目標(biāo)銷售額。可以搭配多個(gè)套餐。 暢銷品持續(xù)熱銷 通過促銷，使暢銷品持續(xù)暢銷。 增加平臺(tái)曝光度，促成交易額 。達(dá)成分解 ............................................................................................................................................................ 16 銷售執(zhí)行 ........................................................................................................................................................................................... 16 銷售數(shù)據(jù)分析 ................................................................................................................................................................................... 17 京東對(duì)迪士尼金牌服務(wù) ...........................................
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