【正文】 ................................................................25 推售順序 ....................................................................................................................................................................25 封盤策略 ....................................................................................................................................................................26 贈送抽獎策略 ............................................................................................................................................................26 入市時機 ..........................................................................................................................................................................27 銷售隊伍的組織與培訓(xùn) .................................................................................................................................................282 / 64基本編制與架構(gòu) .................................................................................................................................................................29 項目價格定位原則提要 ...............................................................................................................................................33 項目價格定位目標(biāo)提要 ...............................................................................................................................................33 價格定位策略 ...............................................................................................................................................................34 項目總體均價、起價、最高價定位參考建議 ...........................................................................................................35 付款方式建議 ...............................................................................................................................................................35 價格定位簡要說明及動態(tài)價格調(diào)整建議 ...................................................................................................................36 營銷策略核心目標(biāo) ..........................................................................................................................................................39 品牌定位 ..........................................................................................................................................................................40 品牌定位的標(biāo)準(zhǔn)和要求 ............................................................................................................................................40 品牌定位的立體分析 ................................................................................................................................................41 本項目的品牌定位 ....................................................................................................................................................43 定位概述 ..........................................................................................................................................................................46 項目案名及分析 .................................................................................................................................................................49 項目案名 .......................................................................................................................................................................49 產(chǎn)品核心賣點提升 .............................................................................................................................................................51 傳播策略 .............................................................................................................................................................................52 傳播所能達(dá)到的效果 ...................................................................................................................................................52 傳播策略制定的依據(jù) ...................................................................................................................................................53 確定傳播策略 ...............................................................................................................................................................56 媒介策略 .............................................................................................................................................................................573 / 64 媒介組合 .......................................................................................................................................................................57