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【正文】 ? Convergence Scenarios ? Best Practices ? Contacts amp。 Web Services Impact: Along with web services, MBusiness technologies represent another emerging technology category that has the potential to reshape entire industries! Page 19 Look at Fundamental Synergies 2) Both mobile business and Web services apply to today’s enterprise initiatives – virtual, realtime, ubiquitous and “backtobasics” via cost takeout and performance improvement ? Mobile Business ? Not just the intersection of Inter and Wireless ? Not just the “wireless web” ? Allows new business models, new processes, and realtime puting ? Removes former process bottlenecks and permits information and transactions at the edge of the corporation ? Web Services ? Not just for integration ? Not just cost reduction and plexity management ? Allows new business models, new processes and realtime puting ? Allows dynamic assembly of business transactions and looselycoupled integration ? Mobile Business amp。 Opportunities “ A mon goal for the next software generation ” Financial Times, December 27th, 20xx “Warning: Colliding IT Trends Ahead ” Inter Week, August 22nd, 20xx “Best practices for enterprise mobility” .NET Magazine, February, 20xx “Dissecting the Web Services Value Chain” .NET Magazine, April 20xx Return on Investment “High Risk, High Rewards” Optimize Magazine, March 20xx Page 27 Qamp。 Timeline ? Enterprise education / research ? Hype around the “Wireless Web” ? Mostly consumer focused ? WAP ? Stocks, News, Weather ? Enterprise pilots in , PIM, CRM / SFA ? Early strategy formulation ? Wireless Middleware ? WASPs ? Unified Messaging ? Enterprise strategy formulation ? Digital Services ? 3G Production Deployments ? WLAN ? Adoption barriers are removed Education 20xx+ Late Majority 20xx Early Majority 20xx “ Chasm” 20xx Early Adopter 1999 20xx Pioneer Enterprise Production Deployments of Wireless Data Page 10 Wireless Data Examples ? Today’s enterprise landscape in terms of wireless and mobile deployments…. ? Supply Side ? Overabundance of wireless middleware vendors…we expect consolidation and return to prominence of the major players such as IBM, Microsoft and Oracle ? Intelligent new solutions…for example, wireless infrastructure management from panies such as mFormation Technologies ? Elimination of barriers to adoption…for example, recent 3G announcements from panies such as Sprint PCS ? Demand Side ? Strategy formulation…value proposition and business case development ? Pilots…paving the way for process and behavior change required to exploit wireless and mobile solutions ? Implementation by early adopters…for example InfoWave and American University Page 11 Wireless Data Examples ? American University American University asked KPMG Consulting to conduct a detailed study and pilot to determine the viability of offering wireless voice and data service to students, faculty and staff. The KPMG Consulting team bined market research, financial analysis and petitive analysis to evaluate and validate the opportunity. KPMG Consulting then helped the client select vendors and conduct a two month pilot of a wireless voice and data system.. The successful conclusion of the pilot validated the wireless strategy and proposed wireless work. On May 1, 20xx, American University announced their plans to implement campuswide, the wireless system to handle voice, data and messaging. ? InfoWave Infowave develops software that allows mobile and disparate workforces to access corporate works using wireless devices. To support its rapid and dynamic growth, the client wanted to implement a CRM solution to provide more accurate, uptodate customer information to its sales force and channel partners. The wireless CRM solution was deployed to endusers within sales (inside and regional), marketing, product management, customer service, corporate munications, investor relations and to the executive team. The solution provided users with realtime, read/add/update functionality while connected wirelessly. Within a standard web browser on their mobile device, users have realtime visibility into the entire prospect/customer profile. Some of early ROI metrics include: ? Improved Productivity (sales cycle reduction of 50%, improvement of lead receipt to response by 100%
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