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【正文】 Intelligent new solutions…for example, wireless infrastructure management from panies such as mFormation Technologies ? Elimination of barriers to adoption…for example, recent 3G announcements from panies such as Sprint PCS ? Demand Side ? Strategy formulation…value proposition and business case development ? Pilots…paving the way for process and behavior change required to exploit wireless and mobile solutions ? Implementation by early adopters…for example InfoWave and American University Page 11 Wireless Data Examples ? American University American University asked KPMG Consulting to conduct a detailed study and pilot to determine the viability of offering wireless voice and data service to students, faculty and staff. The KPMG Consulting team bined market research, financial analysis and petitive analysis to evaluate and validate the opportunity. KPMG Consulting then helped the client select vendors and conduct a two month pilot of a wireless voice and data system.. The successful conclusion of the pilot validated the wireless strategy and proposed wireless work. On May 1, 20xx, American University announced their plans to implement campuswide, the wireless system to handle voice, data and messaging. ? InfoWave Infowave develops software that allows mobile and disparate workforces to access corporate works using wireless devices. To support its rapid and dynamic growth, the client wanted to implement a CRM solution to provide more accurate, uptodate customer information to its sales force and channel partners. The wireless CRM solution was deployed to endusers within sales (inside and regional), marketing, product management, customer service, corporate munications, investor relations and to the executive team. The solution provided users with realtime, read/add/update functionality while connected wirelessly. Within a standard web browser on their mobile device, users have realtime visibility into the entire prospect/customer profile. Some of early ROI metrics include: ? Improved Productivity (sales cycle reduction of 50%, improvement of lead receipt to response by 100%) ? Reduction in Operating Costs (reduction in partnerrelated costs by 50%, more effective use of marketing expenditures) ? Gain in Market Share (increase in customer base by 20%) ? Improvement in Bottom Line (increase in customerpaid installations by 300%) eCustomer World Golden Award 20xx for excellence in its Mobile CRM Solution category Page 12 What’s Needed? What will aid enterprise adoption of Mobile Business and Web Services? ? Improved economic climate and industry maturity ? Focus on business benefits not technical distractions ? Compelling value propositions for enterprise adoption ? Solutions that acmodate today’s limitations in devices, standards, bandwidth and coverage ? Pioneers and early adopters generating success stories and ROI stories ? Serious pilots with clear objectives and not “science fairs” ? Carefully executed strategies and deployments that leverage synergies between these emerging and disruptive technologies ? Fundamental understanding that emerging technologies are the next petitive advantage Page 13 Mobile Business amp。 Web Services Impact: As you view mobile business from a process perspective, Web services can serve as the enabler to publish and subscribe to software services in a processoriented approach. The mobile device interaction bees part of the process. Page 21 Move towards RealTime 4) Understand your per project needs on the mobility continuum ? Mobile Business: Need for realtime information and realtime connectivity (wireless WAN) vs. more batchoriented daily connectivity (wireless LAN and cradle synchronization). ? Web Services: Dynamic assembly, business webs ? Mobile Business amp。 Opportunities “ A mon goal for the next software generation ” Financial Times, December 27th, 20xx “Warning: Colliding IT Trends Ahead ” Inter Week, August 22nd, 20xx “Best practices for enterprise mobility” .NET Magazine, February, 20xx “Dissecting the Web Services Value Chain” .NET Magazine, April 20xx Return on Investment “High Risk, High Rewards” Optimize Magazine, March 20xx Page 27 Qamp。 Web Services Impact: As vendors build out the functionality of their application server platforms, mobile business and Web services support will bee standard. Plan your IT architecture accordingly. Applicati
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