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s misunderstood the munication, even where those interacting are close colleagues, while research at three US business schools found that colleagues were more likely to be dishonest with one another when using because of the lack of facetoface interaction. Studies have also shown that business teams cooperate less if they have not talked facetoface.Originality/value – The paper will be of relevance to all those working under time constraints in various cultural settings.Keywords Timebased management, Culture, Communication, Electronic mailPaper type ViewpointTime has long been viewed as important. In Greek mythology, Chronus or Khronos (the god of time) emerged, selfformed at the beginning of creation.Today, there is a multiplicity of concepts we can apply to time. There is Confucianism, fatalism, reincarnation, the work ethic,Weltschmertz, and so on. Concepts of time and space are strikingly different. As regards time, the Western Hemisphere we are mostly monochronic. Time is scarce. We prefer to do one thing at a time and concentrate on it.In the East, for many people time is polychronic. In the West time is linear, whereas in Eastern cultures, time is cyclic when God made time he made plenty of it.Great care has to be taken over time orientation, for failure to do so can produce culture clashes. Time orientation is:■ The degree to which people feel they can control their time.■ The relative importance society places on relationships versus keeping schedules.■ Attitudes towards timekeeping and punctuality.■ Comfort level with shortrange versus longerrange planning.■ The appropriateness of assigning set times at which social functions or business meetings will start and finish. In some countries this can be plicated and pounded by other cultural values, such as investing in relationships and the need for harmony and hierarchy.Yet, irrespective of the culture we are from and how time is viewed, the importance of effective time management cannot be underestimated. Today, however, the focus must cease to be on what may be called the ‘‘boxticking’’ approach。它討論了有效的制度和任務(wù)管理,以及決策的重要性。今天,有一個(gè)多樣性的概念,我們可以適用于時(shí)間。更多的關(guān)注要放在時(shí)間的把握上,如果未能這樣做可能產(chǎn)生文化沖突。然而,今天的重點(diǎn)必須停止在什么可稱為“箱滴答”的方法,我們必須鉆更深更有效地管理它。另一方面,霍華德萊茵的黃金,通信學(xué)者認(rèn)為,互聯(lián)網(wǎng)促進(jìn)“淺薄,輕信,分心”,而葉夫根Morogov,在互聯(lián)網(wǎng)上和政治專家認(rèn)為,“我們的生活越來越多地在目前的生活,完