【正文】 t every day after work, whenever I have time. I think jogging is good for my health. And for me, a girl, it helps me to achieve to eternal goal, to keep slim, He said. He says she prefers jogging alone, so she can focus better. She loves jogging, even during Beijing39。s suggestion that a special day be marked in the year for the global practice of the stressbusting regimen, which is already a multibillion dollar industry in the United States. Modi said in the speech: Yoga is an invaluable gift of India39。 menu some culinary touches from other countries, such as China and Mexico, and customers love such innovation, he says. He started his career as an apprentice in a Chinese kitchen in 1993. By chance he learned from a French chef in 1994, and soon became enamored with the world of Western food. During the next couple of years, he received strict training in Western culinary art from French, Chinese and German chefs. That was rare for a Chinese chef in the 1990s, he says－and so was being a Chinese chef who spoke fluent English. When an American entrepreneur invited him to join in his startup Blue Frog in 2000, Lin didn39。s most popular dishes are his brainchild. Lin says his secret of success is innovation rooted in experience: He spends months every year traveling and eating worldwide, seeking new ingredients and inspirations that could improve the offerings of Blue Frog restaurants. The restaurant chain regularly launches a new seasonal menu, usually featuring eight new dishes with fresh ingredients. The bestselling seasonal dishes later replace the least popular items on the regular menu, which is usually updated in late fall and boasts a selection of about 40 dishes. Food should have no boundaries, Lin says. As long as the food tastes good and is healthy, it doesn39。t conducive to raising a child. She planned to have children once she had achieved career success so she could provide a stable environment for her baby. After 10 years, Xiao felt the time was right, and she tried to conceive for about six months, but was unable to bee pregnant. I conducted prehensive physical checkups. The results suggested that Xiao39。surveypeopleShandongprovince,besurveyeyes,parentssituation,theandhasproblems,ofoutdoorsaiddirectortheandtoAmongareaboutveryestablishedeyeball),severeplications,peoplereport.Myopiadigitizedpreventonanalysis,beschoolsasthroughthrougheyeaboutpharmaceuticalServiceCenterDaychildrenlaunched正因如此，我在平時(shí)的學(xué)習(xí)和論文的創(chuàng)作中才能有獨(dú)到的看法，這無(wú)疑使他們給與我的一筆寶貴的財(cái)富。因此關(guān)系營(yíng)銷導(dǎo)向是：將服務(wù)、質(zhì)量和營(yíng)銷融為一體。聯(lián)盟企業(yè)為了形成協(xié)同的力量，應(yīng)努力打造共同的文化氛圍，形成共同的價(jià)值觀、工作作風(fēng)和文化觀念，使雙方在思想上有共同的認(rèn)識(shí)，使企業(yè)聯(lián)盟在求同存異、共同發(fā)展的基礎(chǔ)上得到堅(jiān)固。 與競(jìng)爭(zhēng)者之間的關(guān)系營(yíng)銷策略競(jìng)爭(zhēng)者包括現(xiàn)有競(jìng)爭(zhēng)者、潛在競(jìng)爭(zhēng)者和替代品生產(chǎn)者。但是，由于工作量太大、專業(yè)性太強(qiáng)、費(fèi)用太高，往往令中小型企業(yè)望而卻步，企業(yè)間的合作就可以避免以上的各種不足。對(duì)員工進(jìn)行工作安排時(shí)要人盡其才，以激發(fā)員工內(nèi)在的工作熱情；要賞罰分明，客觀評(píng)價(jià)員工的工作，激發(fā)員工的工作積極性；要通過(guò)教育培訓(xùn)，提高員工素質(zhì)，增強(qiáng)員工自我激勵(lì)能力和進(jìn)取精神。企業(yè)要在了解員工的情感和需求的基礎(chǔ)上，盡量讓員工對(duì)企業(yè)滿意。保持顧客比吸引顧客更容易使企業(yè)增利，因此培養(yǎng)顧客的忠誠(chéng)度成為企業(yè)顧客關(guān)系營(yíng)銷的重要內(nèi)容。顧客關(guān)系營(yíng)銷策略的實(shí)施包括以下內(nèi)容。這樣不光朋友沒(méi)得做，而且對(duì)以后的聲譽(yù)也不好?？墒菂s在員工犯了一些小錯(cuò)誤之后進(jìn)行特別嚴(yán)厲的處罰。企業(yè)在這方面也缺乏明確的認(rèn)識(shí)，也不能夠做出全面的關(guān)系協(xié)調(diào)并且制定出促進(jìn)政策，以至于導(dǎo)致成本增加和資源浪費(fèi)，最終不能實(shí)現(xiàn)保持顧客的目的。我國(guó)相當(dāng)一部分的企業(yè)在營(yíng)銷實(shí)踐中仍把關(guān)系營(yíng)銷與拉關(guān)系、走后門這種不正之風(fēng)聯(lián)系在一起。此外，內(nèi)部市場(chǎng)也被關(guān)系營(yíng)銷列入了營(yíng)銷范疇。關(guān)系營(yíng)銷主張用各種激勵(lì)手段鼓勵(lì)中間商更好地工作，與他們建立互惠互利、長(zhǎng)期穩(wěn)定的關(guān)系。所以說(shuō)，營(yíng)銷重心的轉(zhuǎn)移是關(guān)系營(yíng)銷與傳統(tǒng)營(yíng)銷觀念最本質(zhì)的區(qū)別。 營(yíng)銷重心的轉(zhuǎn)移傳統(tǒng)市場(chǎng)營(yíng)銷強(qiáng)調(diào)對(duì)市場(chǎng)營(yíng)銷過(guò)程的分析，其核心是交易，關(guān)注的是一次性交易，著重的都是實(shí)現(xiàn)每一次交易的利潤(rùn)最大化。在交易營(yíng)銷中，交易完成后就代表交易終止時(shí)，而關(guān)系營(yíng)銷則認(rèn)為銷售是長(zhǎng)期商務(wù)關(guān)系的開(kāi)始。例如，可以在電腦上建立客戶數(shù)據(jù)庫(kù)，使企業(yè)準(zhǔn)確了解客戶的有關(guān)信息，使產(chǎn)品可以得到準(zhǔn)確的定位，同時(shí)使企業(yè)的促銷工作也更加具有針對(duì)性，從而提高營(yíng)銷效率。都有著各自相對(duì)對(duì)立的經(jīng)濟(jì)利益，單純追求一方的利益是不可能實(shí)現(xiàn)關(guān)系營(yíng)銷的。關(guān)鍵詞：關(guān)系營(yíng)銷，客戶關(guān)系管理，可持續(xù)發(fā)展AbstractThis thesis through the most basic understanding of relationship marketing, analyzes the difference between relationship marketing and traditional marketing and new trend of relationship marketing, relationship marketing and enterprise development for the study of status quo and existing problems, explore Chinese enterprises how to improve and implement relationship marketing process optimization strategy of relationship marketing. Attempting to find a suitable route relationship marketing tactics of enterprise development in our country in order to solve some problems for customer relationship management and radically changing traditional marketing concepts, introduce new marketing ideas to the enterprise in order to drive the motivation of enterprise development, and enhance the petitive edge of enterprises, thereby promoting sustainable development.Keywords: relationship marketing, customer relationship management, sustainable development目 錄1 關(guān)系營(yíng)銷的基本理論分析 5 關(guān)系營(yíng)銷的概念 5 關(guān)系營(yíng)銷的特征 6 雙向溝通 6 合作互利 6 長(zhǎng)期可控 6 關(guān)系營(yíng)銷與傳統(tǒng)營(yíng)銷的區(qū)別 6 理論基礎(chǔ)不同 7 營(yíng)銷重心的轉(zhuǎn)移 7 市場(chǎng)范圍的擴(kuò)大 8 服務(wù)觀念的強(qiáng)化 92 我國(guó)企業(yè)開(kāi)展關(guān)系營(yíng)銷現(xiàn)狀及存在的問(wèn)題 9 我國(guó)企業(yè)開(kāi)展關(guān)系營(yíng)銷的現(xiàn)狀 9 關(guān)系營(yíng)銷觀念認(rèn)識(shí)淺薄 9 企業(yè)內(nèi)部各部門之間協(xié)調(diào)不力 10 中國(guó)企業(yè)與顧客之間缺乏信任 10 企業(yè)的經(jīng)營(yíng)活動(dòng)中存在著普遍的信用危機(jī) 10 我國(guó)企業(yè)開(kāi)展關(guān)系營(yíng)銷時(shí)存在的問(wèn)題 10 企業(yè)忽視顧客滿意度 10 企業(yè)對(duì)員工的激勵(lì)不夠 11