個人決策制訂ppt課件(存儲版)
【正文】 How Much Search Occurs? Purchase is Important Women Shop Than Men Need to Learn More About Purchase Consumers Are Younger, BetterEducated Information is Easily Obtained Search Activity is Greater When: Value Style and Image 消費者產品知識對資訊蒐集之影響 產品知識 搜尋量 影響資訊蒐集之風險類別 影響資訊蒐集之風險類別 Functional Social Moary Psychological Physical 替代方案評估 喚起子集 最可能考慮 呆滯（無差 異）子集 有可能考慮 不當子集 不考慮 察覺子集 Basic Levels Have Much More in Common, But a Number of Alternatives Exist. 產品分類階層 Desse
教學課件相關推薦
鄂ICP備17016276號-1