【正文】 Inter to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Inter panies are also turning to radio advertising. Radio provides a way for advertisers to municate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours. Two major changes—satellite and Inter radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart. Magazines Newsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the highend market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as work television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in mon with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members. Advertiser using the print mediamagazines and newspaperswill need to adapt to two main changes. First, the inter will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences. Outofhome advertising Outofhome advertising, also called placebased advertising, has bee an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these onthego consumers. More consumers travel longer distances to and from work, which also makes outofhome advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing, billboard panies can print a billboard in 2 hours, pared with 6 days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly. Inter As consumers bee more fortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Inter, the ability of television and radio to get the word out to consumers will decrease. The challenge to Inter advertisers is to create ads that audience members remember. Inter advertising will play a more prominent role in anizations39。 and for young people, a sign of being an adult. Altogether, cars mean very much to Americans. 57. In 1971, about seventeen percent of American families______. A. did not own a car B. owned less than two cars C. owned more than two cars D. owned just one car 58. The automobile has caused traffic problems in the city, but on the other hand , it _____. A. has stopped the growth of the neighbors B. has helped in the growth of the suburbs C. has directed the growth of the suburbs D. has interfered with the growth of the suburbs 59. The automobile may ________. A. keep up friendships among the neighbors B. weaken the tie of friends C. force people to seek enjoyment far from home D. keep neighbors away from each other 60. In the first sentence of the second paragraph, the word ―boon‖ means ____. A. help B. ball C. threat D. danger 61. Due to the lack of gasoline ________. A. people ignored the driving laws B. people drive faster C. more people were killed in auto accidents D. less people were killed in auto accidents Passage Two In the United States, the need to protect plant and animal species has bee a highly controversial and sharply political issue since the passage of the Endangered Species Act in act, designed to protect species, living area, and policies that preserve land and forests pete with economic interests. In the 1990, s, for example, the woodcutters in the Western United States were challenged legally in their attempt to cut trees for timber in the Cascade Mountains. The challenge was mounted to protect the endangered spotted owl (貓頭鷹 ), whose remaining population occupies these forests and requires the intact, ancient forest for survival. The problematic situation set the interests of environmentalists against those of corporations and of individuals who stood to lose jobs. After months of debate and legal battles, the fate of the woodcutters – and the owls – was still undecided in mid – 1992. Similar tensions exist between the developed and the developing nations. Many people in industrialized nations, for example, believe that developing nations in tropical regions should do more to protect their rainforests and other natural areas. But the developing countries may be impoverished (使窮困 ), with populations growing so rapidly that using the land is a means to temporarily avoid worsening poverty and starvation. Many of the changes to Earth that concern scientists have the potential to rob the pla of its biological richness. Global warming, for example, could wipe out species unable to quickly adapt to changing climates. Clearly, protecting Earth’s biological diversity is a plex problem. But solutions to humanity’s current problems will e only through coordinated international efforts to control human pop