【正文】 49 people to travel and transport goods 50 and faster, and has opened up new market opportunities for business and merce. The auto industry has also 51 the overall costs of transportation 52 using methods such as mass production (making large 53 of a product within a short period of time), mass marketing (selling products nationally rather than 54 ), and globalization of production (assembling products with parts made 55 ). A century later, 56 automakers and auto buyers expanding globally, auto making became the world’s largest manufacturing activity, with more than 53 million new vehicles built each year worldwide. A. way I. enabled B. for J. standard C. increased K. locally D. worldwide L. put E. quantities M. reduced F. with N. qualities G. internationally O. farther H. by 學(xué)《新時代大學(xué)英語》的考生必做： Psychologists are finding that hope plays a surprisingly powerful role in success in life. According to Dr. Charles R. Snyder, hope has proven to be a powerful predictor of 47 . For example, the level of hope among freshmen at the beginning of their first semester was an accurate predictor of their college 48 . Students with high hope set themselves higher goals and know how to work to 49 them. Hope is not merely the sense that everything will turn out all right. This notion 50 two key ponents of hope: will and way. Having hope means believing you have both of them to acplish your goals, whatever they may be. Unfortunately, despite the folk wisdom that ―where there’s will, there’s a way,‖ Dr. Snyder has found that the two are not 51 connected. Not all people have both the willpower and means to acplish their goals. People with high levels of hope share several 52 : they turn to friends for advice on how to achieve their goals。s reputation D. it is affordable to most advertiser 12. With the increase in the number of TV channels________. A. the cost of TV advertising has decreased B. the number of TV viewers has increased C. advertisers39。 advertising in the near future. Inter audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well. Direct mail A final advertising medium is direct mail, which uses mailings to consumers to municate a client39。大學(xué)英語讀寫譯（四） 期末測試題（ 2） Part I Writing (15 %) Directions: For this part, you are allowed thirty minutes to write a position on the topic. The Advantages and Disadvantages of Inter. You should write at least 120 words and you should base your position on the following information. The Advantages and Disadvantages of Inter? following aspects could best illustrate the advantages of Inter all this glowing talk, however, are some problems should handle its problems, meanwhile we should Part II Reading Comprehension (50%) Section A Skimming and Scanning (10%) Directions: In this part, you will have 15 minutes to go over the passage quickly and choose the best answer to each question. Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, outofhome, Inter, and direct mail. Television Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire, you can understand the power of television to municate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of munication. But television is an expensive medium, and not all advertisers can afford to use it. Television39。s influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特點的 ) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which mercials they watch. Fourth, control over programming is being passed from the works to local cable operators and satellite programmers. Newspaper After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, it increased its national circulation (發(fā)行量 ) by 40% and is now available for home delivery in cities. Locally, newspapers are the largest advertising medium. Newspapers are a less expensive advertising medium than television and provide a way for advertisers to municate a longer, more detailed message to their audience than they can through 48 hours, meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local munity, and they develop a high degree of loyalty from local readers. Radio Advertising on radio continues to grow. Radio is