恒安消費(fèi)產(chǎn)品銷售培訓(xùn)-高效的演講技能(存儲(chǔ)版)
【正文】 何 發(fā)揮 自己 的 “ 表演” ，取決于您的產(chǎn)品和服務(wù)性質(zhì)，也取決于您的目的 Effective Presentation Skills Page 4 What is Presentation? 何為演講 ? A presentation may be oral, or written, or both ? A presentation may be in person or remote – A telephone sales call is a presentation ? A presentation has three essential elements… ? 演講 可以是口頭的，也可以是 書面 的，也可二者兼具 ? 演講可以是本人在場(chǎng)進(jìn)行，也可以用遠(yuǎn)程方法進(jìn)行 –電話銷售就是一種演講 ? 演講有三大要素 … Effective Presentation Skills Page 5 Essentials of a Presentation 演講的要素 ? An Objective…an Audience.. an Approach 有 目標(biāo) … 有 聽眾 .. 有 方法 ? In any selling situation, understanding the perspective of your contact person is vital! 在任何銷售場(chǎng)合，理解聽眾的 觀點(diǎn) 都是至關(guān)重要的 ! ? Be sensitive to your audiences “style” and “pace” and adjust your demeanor to match 要對(duì)聽眾的“風(fēng)格”和“節(jié)奏”感到敏感，并對(duì)自己的一言一行進(jìn)行相應(yīng)調(diào)整 Effective Presentation Skills Page 6 More Essentials 更多要點(diǎn) ? Use positive words that assume your audience will agree with your position or select your product ? If you have a break in the presentation, do a brief recap after resuming the presentation – A brief recap is just a restatement of the major points that you have covered so far…a quick way to bring everyone back to where you were before the break – Any break allows your audiences mind to wander ? Know the general
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