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Developing Effective Presentation Skills 高效的演講技能 HengAn Consumer Products 恒安消費產(chǎn)品 Sales Training 銷售培訓(xùn) Effective Presentation Skills Page 2 Developing Effective Presentation Skills 高效的演講技能 ? Presentation is an integral part of the selling process… whether selling to a customer or selling to your pany ? Good munication skills are essential in making an effective presentation…whether talking with one person or a group ? We will discuss ways to make your presentation effective – Essentials of a Presentation – 3 Principles of Effective Communication – Some Basic Rules ? 無論是面向客戶還是公司內(nèi)部 ,演講都是銷售流程中的重要環(huán)節(jié) ? 無論是面向單個對象,還是一群聽眾,在高效的演講中,好的溝通技能都非常重要 ? 我們將討論如何使您的演講更有效 – 演講的要素 – 高效溝通的三個原則 – 一些基本規(guī)則 Effective Presentation Skills Page 3 What is Presentation? 何為演講 ? ? This stage of the selling process is the “show” – It is your chance to get your prospective client’s senses involved ? A presentation can be as simple as giving out a brochure with a quick explanation or as plex as what you may see at a trade show ? How you present your “show” depends on what product or service you represent and your purpose ? 在銷售流程的 這一 階段,是 一場最精彩的 “ 表 演” – 這是您吸引潛在客戶的好機會 ? 演講可以很簡單,比如發(fā)出宣傳冊,簡要地予以說明,也可以很復(fù)雜,比如貿(mào)易展覽會上的演講 ? 如