[經(jīng)濟(jì)管理]可口可樂品牌管理英文版(存儲(chǔ)版)
【正文】 CocaCola by creating a strong brand， when people feel thiry they thought is the Coca Cola, and then they will go for it. And produce a kind of such thoughts, Coca may out of thirst and supplement energy, buy is very convenient. Don39。 life have the significant influence. 2. CocaCola39。s each big media of the front page is certain to the bank that loans to CocaCola second day” This is the most talked about CocaCola in the word. CocaCola is the world39。s background (1)what is brand and the history of coca—cola brand P2 (2)Coca—Cola brand position performance and achievements P2 Part three: CocaCola39。s largest drinks pany. It’ s the market leader of carbonated soft drinks and leading manufacturer, with 48% of the world market share, and the global top 339。s President once proudly said that even if the world of coke factories was 3 burned down on the night. He can also let all factory get reconstruction the second day. But this is not boast, he was aware that this name of CocaCola39。s thirst, Supplement energy and Buy convenient when thirsty recalled a taste of the drink Coca Cola 7 ? Avoid cost of developing a new brand ? Allow for packing and labeling efficiencies ? Permit consumer. (2)cocacola’s brand extension Current product (market peration strategy) New prouducts (diversification strategy) Current markets Carbonated drinks have been successful in markets bee most of the market share Development of sprite and zero Coca Cola New markets Suitable for the development of the Chinese health concept of beverage Development of tea beverages and dairy drink ， coffee drinks and fruit juice drinks coffe drinks and dairy drink extension In the way of the product diversification, by use of the sales work throughout the world, CocaCola launching an attack business position . CocaCola to do all of the drinks. As a market leader in carbonated drinks, CocaCola will inevitably face the challenge of global health wave, In addition, carbonated drinks has obvious seasonal feature. The mainland of China into winter, carbonated drinks high sales season will end. And on behalf of the milk drink into health and fruit juice market, seems like CocaCola next high profits. CocaCola constantly keep and ascend leading brands of Coca Cola brand value, and for diversified provide a powerful support. At the same time coke are increasingly looking for Chinese consumer39。 mind. Since entering China, CocaCola spare strong suppor on China39。 his new enterprise. At the same time ,the CocaCola pany takes the lead in n online game precedent. In 2020 year. The CocaCola pany alliance with these advanced enterprise, Can constantly update and improve their business operation structure and mode, Enlarge the range of brand and products. Explore new market opportunities and into the high growth of the market. Part four:Conclusions and remendations CocaCola has been successfully bee strong brand， But still to continuously powerful his own brand. Create brand easy, but keep the brand is difficult. In the pursuit of the health of the trend in The Times, The pany must use the potential of research and development ability to improved product ingredients, In addition to retain the coke39。s everywhere marketing strategy,Not only ensure the consumption demand, but also ensure the quality and make the Coca Cola everywhere, The more easy to let consumers remember this brand 4. The localization of Coca Cola CocaCola e into China, occupied a share in the Chinese market, But as the Chinese people pay more attention to the idea of health.
公司管理相關(guān)推薦
鄂ICP備17016276號(hào)-1