【正文】 .......................................................... 19 項目實施具有較清晰的市場定位和較完整的方略規(guī)劃 ................................................... 22 （ 1）人員配置方面 ................................................... 22 （ 2）產(chǎn)品內(nèi)容方面 ................................................... 23 （ 3）市場推廣方面 ................................................... 24 （ 4）未來發(fā)展規(guī)劃 ................................................... 24 ....................................................... 24 ....................................................... 25 ................................... 25 、提升產(chǎn)品附加值 ................................ 25 ........................................... 25 ......................................... 25 五、主管部門、監(jiān)管體制、主要法規(guī) ............................................................................................. 26 行業(yè)主管部門和監(jiān)管體制 ........................................................................................................ 26 主要法律法規(guī)和政策 ................................................................................................................ 26 第三章 項目所處行業(yè)分析 .............................................. 28 一、 行業(yè)發(fā)展趨勢 ................................................................................................................................ 28 需求日益豐富，發(fā)展空間廣闊 ............................................................................................... 28 家庭教育支出增加促進行業(yè)發(fā)展 .......................................................................................... 28 信息傳遞方式日益多樣化 ........................................................................................................ 28 二、 項目所處行業(yè)發(fā)展現(xiàn)狀及未來市場空間預測 ....................................................................... 29 我國適齡在校學生人數(shù)及變化趨勢 ...................................................................................... 29 我國在線教育行 業(yè)發(fā)展現(xiàn)狀分析 .......................................................................................... 30 我國在線教育行業(yè)市場規(guī)模及未來空間預測 ..................................................................... 30 第四章 項目采取的技術及建設進度 ...................................... 32 一、 技術路線流程 ................................................................................................................................ 32 二、 項目選址 ........................................................................................................................................ 33 三、 項目建設進度 ................................................................................................................................ 33 第五章 預計投資金額以及使用計劃 ...................................... 34 一、 本項目預計投資金額及其依據(jù) ................................................................................................. 34 項目投資估算 ............................................................................................................................. 34 場地租賃及裝修費 ..................................................................................................................... 34 中小學在線視頻教學與信息化教育項目 3 / 47 設備購置費 .................................................................................................................................. 35 項目實施費用 ............................................................................................................................. 36 項目實施費用 ............................................................................................................................. 36 二、 項目流動資金估算依據(jù) .............................................................................................................. 37 第六章 項目經(jīng)濟效益分析 .............................................. 38 一、 財務評價基礎數(shù)據(jù)與參數(shù)選擇 ................................................................................................. 38 計算期 ........................................................................................................................................... 38 財務基準收益率設定 ................................................................................................................ 38 稅率相關參數(shù) ............................................................................................................................. 38 折舊及攤銷年限 ......................................................................................................................... 38 二、 項目收入估算 ................................................................................................................................ 39 三、 項目成本費用估算 ....................................................................................................................... 41 燃料及動力成本 ......................................................................................................................... 42 人員工資及福利 ......................................................................................................................... 42 折舊與攤銷 .................................................................................................................................. 43 營業(yè)稅金及附加 ......................................................................................................................... 44 四、 項目盈利能力分析 ....................................................................................................................... 44 項目利潤分析 ............................................................................................................................. 44 內(nèi)部收益率、投資回收期及財務凈 現(xiàn)值 ............................................................................. 45 根據(jù)項目投資現(xiàn)金流量表，可得財務效益指標數(shù)據(jù) ....................................................... 46 項目投資收益率 ......................................................................................................................... 47 中小學在線視頻教學與信息化教育項目 4 / 47 圖表目錄 圖表 1 中小學在線視頻教學平臺主要服務 ....................................... 9 圖表 2 家?；庸芾砥脚_功能應用 .........................