外文翻譯---電子商務在馬來西亞中小企業(yè)的應用-電子商務(存儲版)
【正文】 Our analysis indicated that all the selected variables were significant towards enhancing the application of emerce and thus maintaining petitive advantage in the industry. Keywords: ECommerce application, logistic, marketing, procurement, security, SMEs. ECommerce The emergence of emerce is creating fundamental changes to the way that business is conducted. Customer can shop around prehensively at their leisure anywhere, at any time and always enjoy the same level of services at virtually no costs. Apparently, with paperless transaction, buyers are no longer required to fill in order forms or visit a business premise to place their order. Everything can be done electronically at buyers’ convenience. According to Edim(2020), even though SMEs might have a difficulty to develop a sophisticated web due to lack of expertise and fund, but they still need emerce to prosper and for ongoing survival. Numerous people and organizations interpret Electronic Commerce or Emerce in typical ways. The term ―emerce‖ emerged when businesses started to realize the role of Inter as a powerful medium for conducting business especially in the service sector as it is able to improve customersupplier relationship. Emerce is the flow of process which is purchasing, marketing, sales and customer support that is mainly associated with a mercial relationship or transaction over the inter. Laudon and Traver describe emerce as all about time cycle, speed, and globalization, enhanced productivity, reaching new customers and sharing knowledge across institution, through digitally enabled transaction across boundaries in return for products and services. Emerce evolved in various means of relationship within the business circle. It can be in the form of Business to Customer(B2C),Business to Business(B2B), Business in Business(BIB)and lastly Customer to Customer(C2C).Generally, B2B which is between organizations formed the bulk of the emerce activities. Although emerce implies information between businesses, the technology is equally applicable between business and consumers and indeed between consumers themselves. As such, the significant role of inter as the main tool in emerce is being more relevant as it also act as a distribution channel on top of involving with the task of the traditional intermediaries. Statistic revealed by Multimedia Development Corporation (MDEC) indicates the peration rate of emerce in Malaysia which is substantially increased by year provides a huge potential for SMEs to adopt emerce in their business. This rate is expected to constantly growing up at substantial rate from year to year. In electronic markets, the principal participants–transaction handlers, buyers, brokers, and sellers are at different locations and even not knowing each other. Some people think that the implementation of emerce found to be both costly and cumbersome. However, in reality it driving down cost factors and able to improve performance which offers opportunities to achieve petitive advantage through product differentiation with particular reference to branding and pricing. Other than that, it provide better avenues for enhancing cooperation between trading part
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