【正文】 機(jī)密 Copyright 2021 北京金旅雅途信息科技有限公司 第 2頁(yè) 主要 優(yōu)勢(shì) 金旅雅途是國(guó)家旅游局在電子商務(wù)方面的唯一投資實(shí)體 金旅雅途與全國(guó) 30 個(gè)省市建立了唯一的電子商務(wù)合作關(guān)系 主要目標(biāo) 建立中國(guó)旅游產(chǎn)品促銷的主渠道 ，通過(guò)中國(guó)旅游公共商務(wù)數(shù)據(jù)庫(kù)、旅游跨媒體和主媒體、區(qū)域旅游互動(dòng) ，提供 建立中國(guó)旅游產(chǎn)品銷售的主渠道 國(guó)際化、商業(yè)化、社會(huì)化 建立連接政府、企業(yè)、消費(fèi)者的平臺(tái) 北京金旅雅途信息科技有限公司 商業(yè)計(jì)劃 機(jī)密 Copyright 2021 北京金旅雅途信息科技有限公司 第 3頁(yè) 目錄 1 摘要 ........................................................................................................................................................................ 7 宗旨及商業(yè)模式 .................................................................................................................................. 7 我們的產(chǎn)品和服務(wù) .............................................................................................................................. 8 市場(chǎng)定位（目標(biāo)市場(chǎng)） ..................................................................................................................... 9 競(jìng)爭(zhēng) .....................................................................................................................................................10 管理 .....................................................................................................................................................10 2 公司介紹 ..............................................................................................................................................................10 宗旨（任務(wù)） ....................................................................................................................................10 公司簡(jiǎn)介 ............................................................................................................................................10 公司戰(zhàn)略 ............................................................................................................................................ 11 三大戰(zhàn)略 ............................................................................................................................................ 11 機(jī)遇和挑戰(zhàn) ........................................................................................................................................12 提供的服務(wù) ........................................................................................................................................12 旅游信息服務(wù) ................................................................................... 12 旅游行業(yè)和企業(yè)信息化服務(wù) .............................................................. 12 中國(guó)旅游促銷 ................................................................................... 13 中國(guó)旅游電子商務(wù) ............................................................................ 13 技術(shù) .....................................................................................................................................................13 專利技術(shù)和知識(shí)產(chǎn)品保護(hù)： ...........................................................................................................13 相關(guān)技術(shù)的使用情況（技術(shù)間的關(guān)系） ......................................................................................13 價(jià)值評(píng)估 ............................................................................................................................................14 社會(huì)價(jià)值 ............................................................................................................................................14 對(duì)于國(guó)家的價(jià)值 ............................................................................... 14 對(duì)于旅行者的價(jià)值 ............................................................................ 14 對(duì)于目的地的價(jià)值 ............................................................................ 14 對(duì)于旅游企業(yè)的價(jià)值 ........................................................................ 15 商業(yè)價(jià)值 ............................................................................................................................................15 公司管理 ............................................................................................................................................15 管理隊(duì)伍狀況 ....................................................................................................................................15 外部支持 ............................................................................................................................................16 董事會(huì) ................................................................................................................................................16 組織、協(xié)作及對(duì)外關(guān)系 ...................................................................................................................16 金旅雅途的組織和運(yùn)作方式 ...........................................................................................................16 對(duì)外合作 ............................................................................................................................................17 知識(shí)產(chǎn)權(quán)策略 ....................................................................................................................................17 商標(biāo)保護(hù) ............................................................................................................................................17 著作權(quán)保護(hù) ........................................................................................................................................17 專利保護(hù) ............................................................................................................................................17 場(chǎng)地與設(shè)施 ........................................................................................................................................18 風(fēng)險(xiǎn) .....................................................................................................................................................18 北京金旅雅途信息科技有