centricb2b-經(jīng)營(yíng)管理(存儲(chǔ)版)
【正文】 ed into a single internal electronic catalog 53 Benefits of internal marketplaces corporate buyers quickly find what they want, check availability and delivery times, and plete an electronic requisition form reduce number of regular suppliers easy financial controls 54 Other EProcurement Methods (cont.) Industrial malls Distributors that aggregate products from hundreds or thousands of suppliers in one place Horizontal—carrying MRO (nonproduction) materials for use in a variety of industries Vertical—carrying products used by one industry but at various segments of the supply chain 55 Other EProcurement Methods (cont.) Eauctions sellers are increasingly motivated to sell surpluses and even regular products via auctions eauctions provide an opportunity to buyers to find inexpensive or unique items fairly quickly 56 Other EProcurement Methods (cont.) Group purchasing: The aggregation of orders from several buyers into volume purchases so that better prices can be negotiated 57 Exhibit The Group Purchasing Process 58 Other EProcurement Methods (cont.) Internal aggregation—panywide orders are aggregated using the Web and replenished automatically External aggregation—provide SMEs with better prices, selection, and services by aggregating demand online and then either negotiating with suppliers or conducting reverse auctions 59 Other EProcurement Methods (cont.) Purchasing direct goods Epurchasing direct goods allows buyers to: get them faster reduce the unit cost reduce inventories avoid shortages of materials expedite their own production processes 60 Other EProcurement Methods (cont.) Electronic bartering Bartering exchange: An intermediary that links parties in a barter。 The ability to save money, reduce delays, and improve collaboration。 and The emergence of effective technologies for intra and interanizational integration. 9 速度和範(fàn)圍 打破時(shí)間侷限 過去未有的速度 能處理更多的事 成本結(jié)構(gòu)改變 打破空間侷限 全球化 能和更遠(yuǎn)地方的伙伴進(jìn)行交易 10 能見度 水平能見度 看到更多的可能交易對(duì)象 瞭解更多的交易相關(guān)信息 垂直能見度 上下游之間能相互的瞭解 生產(chǎn)條件、交期、庫(kù)存等 串聯(lián)價(jià)值鏈上下游，透過上下游的透明度，爭(zhēng)取更大的顧客價(jià)值 11 企業(yè)之間的交易發(fā)展趨勢(shì) 去中間化？再中間化？ Disintermediation vs. Reintermediation 上下游解構(gòu)？上下游緊密結(jié)合？ 如何追求價(jià)值？ 12 整合 或 分解 ？ Coupling OR uncoupling? 供應(yīng)鏈走向兩極化發(fā)展 價(jià)值網(wǎng)絡(luò)： 上下游企業(yè)整合、緊密的價(jià)值鏈 虛擬整合、上下游長(zhǎng)期伙伴關(guān)係 動(dòng)態(tài)市場(chǎng)： 上下游企業(yè)分散、市場(chǎng)交易 電子交易市集，降低交易成本 什麼狀況之下，會(huì)發(fā)生這兩類變動(dòng)？ 垂直能見度 水平能見度 標(biāo)準(zhǔn)化產(chǎn)品 特用產(chǎn)品 13 電子交易市場(chǎng) eMarkets 封閉、私領(lǐng)域的電子交易市場(chǎng) Private market, private hub 買方、賣方 公開的市場(chǎng) Public exchange 14 Exhibit Types of B2E EC 15 Concepts, Characteristics, and Models of B2B EC (cont.) B2B characteristics Parties to the transactions Types of transaction Types of goods sold Direction of trade Number and form of participation Degree of openness 16 Private B2B EMarketplaces OnetoMany and ManytoOne Companycentric EC Emerce that focuses on a single pany’s buying needs (manytoone, or buyside) or selling needs (onetomany, or sellside) Private emarketplaces Markets in which the individual sells
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