【正文】 on of internal resources, for the enterprises to reduce transaction costs and improve efficiency shorten the production cycle, and many other benefits, but also on the existing corporate culture challenged. The rise of emerce is a means of rapid development of technologyled business models change, the survival of traditional economic activities based on mode of operation and management mechanisms have undergone radical change, the traditional corporate culture also faces enormous impact. First, the corporate culture of the enterprise value of the contribution Cultural phenomenon is a civilized country and the nation a major witness. Broader culture, including knowledge, beliefs, art, morals, laws, customs and any person as a member of a society39。s longterm goals and strategies as well as the implementation of rules and regulations have not be underestimated. Second, corporate culture building, and the need for change In the 21st century, the enterprise culture of Chinese enterprises face multiple challenges: the arrival of knowledge economy, the corporate culture, the question of how to enhance the value of knowledge, knowledge workers how to deal with new issues。s collective, denied the people39。s economic globalization, emerce and work speed of the global market, ownership of talent from the established elite business decisions quickly is critical. Emerce businesses depend on employees39。 Company, president of the United States Ed Michaels said: is not difficult to raise funds, a smart business strategy can be imitated. Technology halflife has been shortened for many of today39。s sense of mission. Great and empty, the slogan of the people beyond the reach。s future prospects, so that each member pany can voluntarily contribute to the achievement of anizational goals, from Deep encourage enterprises in the fierce petition in the technology press beautiful and fragrant flowers. 2, the corporate culture as a new management theory, in the business to play an extremely rebuilding role. First, create a conducive environment for flexible coordination of business operations, corporate social systems as a subsystem, continuously with the surrounding environment material, energy and information exchange, social environment is relatively more objective and enterprises, enterprises the need to adapt to environmental changes, research the laws and requirements of environmental change, a clear trend of economic development patible with the social needs and potential demand, improve the enterprise39。 在創(chuàng)辦電子商務企業(yè)和企業(yè)經(jīng)營中必定會遇到各種意想不到的困難和挫折：如金融風險，交易風險等，而且市場競爭日趨激烈，一旦遭受不測，沒有韌性就會徹底垮臺。電子商務也可以說是電子服務，使 Inter能夠為人類服務，服務的核心不是技術，而是企業(yè)的文化、員工的素質； Inter 經(jīng)濟是服務經(jīng)濟 ，而不是技術經(jīng)濟、網(wǎng)絡消費者交易的平臺，也不是商品陳列的環(huán)境；廠商不是單純的供應商或銷售商，而是服務供應商，誰比誰服務得更好，誰賺到的錢就更多。這些人才可以為瞬息而至的未來插上想象的翅膀。對此，任何組織和企業(yè)如果不時時變革和創(chuàng)新，就不可能維持自己的競爭優(yōu)勢。 現(xiàn)在的競爭異常激烈，優(yōu)勝劣汰成為游戲的新規(guī)則，我國企業(yè)的企業(yè)文化建設較美國、日本已落后許多，現(xiàn)在如不急起直追，在競爭 中失敗將在所難免。該類企業(yè)通常易產(chǎn)生盲目崇拜或者對領導人的噤若寒蟬的情況。此類現(xiàn)象常見于那些領導人專權或者經(jīng)營出現(xiàn)問題的企業(yè)。 二、企業(yè)文化塑造與變革的必要性 進入 21 世紀，中國企業(yè)的企業(yè)文化建設遇到了多重挑戰(zhàn)：知識經(jīng)濟的到來，為企業(yè)文化提出了如何提升知識價值，如何面對知識員工的新課題；市場化改革的深入，使得在計劃經(jīng)濟時代形成的企業(yè)文化老方法、老套路屢屢失靈；而網(wǎng)絡技術的興起，又為 催生新的企業(yè)文化提供了利器。企業(yè)對核心任務 的認同并不自動保證企業(yè)成員具有共同目標。現(xiàn)代企業(yè)，從領導水平到員工素質，從產(chǎn)品質量到管理設施，從環(huán)境建設到產(chǎn)品開發(fā)，無不滲透文化的因素，無不體現(xiàn)企業(yè)形象。 企業(yè)文化的本源問題是如何增加企業(yè)利潤，降低企業(yè)的成本和費用。 一、企業(yè)文化對企業(yè)價值的貢獻 文化現(xiàn)象是一個國家和民族文明的主要見證。企業(yè)文化是商品經(jīng)濟和市場經(jīng)濟的產(chǎn)物，符合市場經(jīng)濟的客觀規(guī)律，體現(xiàn)企業(yè)的競爭實務、競爭精神和整體形象。企業(yè)文化建設的根本目的是建設能夠對外競爭環(huán)境具有 高度適應性，并能根據(jù)環(huán)境變換做出迅速反應的行為方式能力，這種能力其實就是企業(yè)所擁有的根據(jù)外部競爭的環(huán)境需要而對內部資源進行整合運用的能力。 企業(yè)文化作為新的管理理論，在企業(yè)建設中發(fā)揮著極其重用的作用。企業(yè)文化的構成，包括思想文化、技術文化、管理文化、品質文化和娛樂文化，這些文化的整合與相互作用，一方面促進整個員工素質的提高，另一方面由于共同文化的熏陶，形成共同的意識和行為導向，保持和維護了團結、協(xié)作、融洽的員工關系，客觀上加強了團結奮斗、共同創(chuàng)業(yè)、整體發(fā)展的效能。郭士納說“作為 IBM 的領導人，你當然需要領導的規(guī)劃和具體的項目。 無文化現(xiàn)象。表現(xiàn)癥狀為這些企業(yè)會提出一些不切實際的遠大抱負和文化理想，其倡導的理念中會有種超出企業(yè)范圍、改造世界的使 命感。信息東北大學 東軟信息學院畢業(yè)設計（論文） 譯文 4 經(jīng)濟就是“速度經(jīng)濟”，速度已經(jīng)成為企業(yè)一個提高競爭力的工具。在電子商務時代，創(chuàng)新逐漸成為企業(yè)的生命力源泉，傳統(tǒng)的生產(chǎn)規(guī)模、成本優(yōu)勢等因素不 再決定未來，企業(yè)唯有通過持續(xù)不斷的創(chuàng)新才能生存發(fā)展。技術的半衰期一直在縮短。首先，企業(yè)組織結構要由原來的金字塔式、自上而下、遞 階控制的組織結構向新型的網(wǎng)絡組織結構轉化。s ability to obtain and habits, including the plex whole. As a sub culture of the corporate culture, the survival and development of the enterprise also plays an important role. Commodity economy and corporate culture is the product of a market economy, in line with the objective laws of market economy, reflects the pany39。 marketoriented reform, making the planned economy era the formation of corporate culture and old ways, old routines often fail。s imagination and creativity, produced under the