【正文】 on of internal resources, for the enterprises to reduce transaction costs and improve efficiency shorten the production cycle, and many other benefits, but also on the existing corporate culture challenged. The rise of emerce is a means of rapid development of technologyled business models change, the survival of traditional economic activities based on mode of operation and management mechanisms have undergone radical change, the traditional corporate culture also faces enormous impact. First, the corporate culture of the enterprise value of the contribution Cultural phenomenon is a civilized country and the nation a major witness. Broader culture, including knowledge, beliefs, art, morals, laws, customs and any person as a member of a society39。s longterm goals and strategies as well as the implementation of rules and regulations have not be underestimated. Second, corporate culture building, and the need for change In the 21st century, the enterprise culture of Chinese enterprises face multiple challenges: the arrival of knowledge economy, the corporate culture, the question of how to enhance the value of knowledge, knowledge workers how to deal with new issues。s collective, denied the people39。s economic globalization, emerce and work speed of the global market, ownership of talent from the established elite business decisions quickly is critical. Emerce businesses depend on employees39。 Company, president of the United States Ed Michaels said: is not difficult to raise funds, a smart business strategy can be imitated. Technology halflife has been shortened for many of today39。s sense of mission. Great and empty, the slogan of the people beyond the reach。s future prospects, so that each member pany can voluntarily contribute to the achievement of anizational goals, from Deep encourage enterprises in the fierce petition in the technology press beautiful and fragrant flowers. 2, the corporate culture as a new management theory, in the business to play an extremely rebuilding role. First, create a conducive environment for flexible coordination of business operations, corporate social systems as a subsystem, continuously with the surrounding environment material, energy and information exchange, social environment is relatively more objective and enterprises, enterprises the need to adapt to environmental changes, research the laws and requirements of environmental change, a clear trend of economic development patible with the social needs and potential demand, improve the enterprise39。 在創(chuàng)辦電子商務(wù)企業(yè)和企業(yè)經(jīng)營中必定會(huì)遇到各種意想不到的困難和挫折：如金融風(fēng)險(xiǎn)，交易風(fēng)險(xiǎn)等，而且市場(chǎng)競(jìng)爭(zhēng)日趨激烈，一旦遭受不測(cè)，沒有韌性就會(huì)徹底垮臺(tái)。電子商務(wù)也可以說是電子服務(wù)，使 Inter能夠?yàn)槿祟惙?wù)，服務(wù)的核心不是技術(shù)，而是企業(yè)的文化、員工的素質(zhì)； Inter 經(jīng)濟(jì)是服務(wù)經(jīng)濟(jì) ，而不是技術(shù)經(jīng)濟(jì)、網(wǎng)絡(luò)消費(fèi)者交易的平臺(tái)，也不是商品陳列的環(huán)境；廠商不是單純的供應(yīng)商或銷售商，而是服務(wù)供應(yīng)商，誰比誰服務(wù)得更好，誰賺到的錢就更多。這些人才可以為瞬息而至的未來插上想象的翅膀。對(duì)此，任何組織和企業(yè)如果不時(shí)時(shí)變革和創(chuàng)新，就不可能維持自己的競(jìng)爭(zhēng)優(yōu)勢(shì)。 現(xiàn)在的競(jìng)爭(zhēng)異常激烈，優(yōu)勝劣汰成為游戲的新規(guī)則，我國企業(yè)的企業(yè)文化建設(shè)較美國、日本已落后許多，現(xiàn)在如不急起直追，在競(jìng)爭(zhēng) 中失敗將在所難免。該類企業(yè)通常易產(chǎn)生盲目崇拜或者對(duì)領(lǐng)導(dǎo)人的噤若寒蟬的情況。此類現(xiàn)象常見于那些領(lǐng)導(dǎo)人專權(quán)或者經(jīng)營出現(xiàn)問題的企業(yè)。 二、企業(yè)文化塑造與變革的必要性 進(jìn)入 21 世紀(jì)，中國企業(yè)的企業(yè)文化建設(shè)遇到了多重挑戰(zhàn)：知識(shí)經(jīng)濟(jì)的到來，為企業(yè)文化提出了如何提升知識(shí)價(jià)值，如何面對(duì)知識(shí)員工的新課題；市場(chǎng)化改革的深入，使得在計(jì)劃經(jīng)濟(jì)時(shí)代形成的企業(yè)文化老方法、老套路屢屢失靈；而網(wǎng)絡(luò)技術(shù)的興起，又為 催生新的企業(yè)文化提供了利器。企業(yè)對(duì)核心任務(wù) 的認(rèn)同并不自動(dòng)保證企業(yè)成員具有共同目標(biāo)?，F(xiàn)代企業(yè)，從領(lǐng)導(dǎo)水平到員工素質(zhì)，從產(chǎn)品質(zhì)量到管理設(shè)施，從環(huán)境建設(shè)到產(chǎn)品開發(fā)，無不滲透文化的因素，無不體現(xiàn)企業(yè)形象。 企業(yè)文化的本源問題是如何增加企業(yè)利潤，降低企業(yè)的成本和費(fèi)用。 一、企業(yè)文化對(duì)企業(yè)價(jià)值的貢獻(xiàn) 文化現(xiàn)象是一個(gè)國家和民族文明的主要見證。企業(yè)文化是商品經(jīng)濟(jì)和市場(chǎng)經(jīng)濟(jì)的產(chǎn)物，符合市場(chǎng)經(jīng)濟(jì)的客觀規(guī)律，體現(xiàn)企業(yè)的競(jìng)爭(zhēng)實(shí)務(wù)、競(jìng)爭(zhēng)精神和整體形象。企業(yè)文化建設(shè)的根本目的是建設(shè)能夠?qū)ν飧?jìng)爭(zhēng)環(huán)境具有 高度適應(yīng)性，并能根據(jù)環(huán)境變換做出迅速反應(yīng)的行為方式能力，這種能力其實(shí)就是企業(yè)所擁有的根據(jù)外部競(jìng)爭(zhēng)的環(huán)境需要而對(duì)內(nèi)部資源進(jìn)行整合運(yùn)用的能力。 企業(yè)文化作為新的管理理論，在企業(yè)建設(shè)中發(fā)揮著極其重用的作用。企業(yè)文化的構(gòu)成，包括思想文化、技術(shù)文化、管理文化、品質(zhì)文化和娛樂文化，這些文化的整合與相互作用，一方面促進(jìn)整個(gè)員工素質(zhì)的提高，另一方面由于共同文化的熏陶，形成共同的意識(shí)和行為導(dǎo)向，保持和維護(hù)了團(tuán)結(jié)、協(xié)作、融洽的員工關(guān)系，客觀上加強(qiáng)了團(tuán)結(jié)奮斗、共同創(chuàng)業(yè)、整體發(fā)展的效能。郭士納說“作為 IBM 的領(lǐng)導(dǎo)人，你當(dāng)然需要領(lǐng)導(dǎo)的規(guī)劃和具體的項(xiàng)目。 無文化現(xiàn)象。表現(xiàn)癥狀為這些企業(yè)會(huì)提出一些不切實(shí)際的遠(yuǎn)大抱負(fù)和文化理想，其倡導(dǎo)的理念中會(huì)有種超出企業(yè)范圍、改造世界的使 命感。信息東北大學(xué) 東軟信息學(xué)院畢業(yè)設(shè)計(jì)（論文） 譯文 4 經(jīng)濟(jì)就是“速度經(jīng)濟(jì)”，速度已經(jīng)成為企業(yè)一個(gè)提高競(jìng)爭(zhēng)力的工具。在電子商務(wù)時(shí)代，創(chuàng)新逐漸成為企業(yè)的生命力源泉，傳統(tǒng)的生產(chǎn)規(guī)模、成本優(yōu)勢(shì)等因素不 再?zèng)Q定未來，企業(yè)唯有通過持續(xù)不斷的創(chuàng)新才能生存發(fā)展。技術(shù)的半衰期一直在縮短。首先，企業(yè)組織結(jié)構(gòu)要由原來的金字塔式、自上而下、遞 階控制的組織結(jié)構(gòu)向新型的網(wǎng)絡(luò)組織結(jié)構(gòu)轉(zhuǎn)化。s ability to obtain and habits, including the plex whole. As a sub culture of the corporate culture, the survival and development of the enterprise also plays an important role. Commodity economy and corporate culture is the product of a market economy, in line with the objective laws of market economy, reflects the pany39。 marketoriented reform, making the planned economy era the formation of corporate culture and old ways, old routines often fail。s imagination and creativity, produced under the